- Stella Artois Expands To Home Bars
Marketing Daily, Tanya Gazdik - Sunday, March 30, 2014
Stella Artois is hoping to expand the reach of PerfectDraft, a countert ...
- 'Noah' Talk Generates Box-Office Bucks
Marketing Daily - Top of the News, Thom Forbes - Monday, March 31, 2014
All the elements for a rainmaking weekend were in place for "Noa ...
- Tablets Changing Content Consumption Habits
Marketing Daily, Aaron Baar - Wednesday, March 26, 2014
According to Deloitte's eighth annual "Digital Democracy Survey" 37% of U.S. consume ...
- Amex Turns Instagram Over To The Minions
MoBlog, Steve Smith - Thursday, March 27, 2014
American Express has been playing imaginatively with Instagram of late. A f ...
- Sprint Introduces The Framily Frobinsons
Marketing Daily, Aaron Baar - Monday, March 24, 2014
The new campaign introduces a family that includes a hamster dad, ...
- Screenvision Unveils New Preshow Ad Product
MediaDailyNews, Erik Sass - Monday, March 24, 2014
Screenvision, one of the nation's two dominant cinema advertising networks, is unveili ...
- Totaling Up The Value of PR
Marketing: Entertainment, Alison Hill - Thursday, March 20, 2014
Over the years, I've been asked by numerous entertainment clients to provi ...
- Clear Channel Forms New Major Markets Group
MediaDailyNews, Erik Sass - Monday, March 17, 2014
Clear Channel Media and Entertainment, previously known as Clear Channel Radio, ...
- Sony Powers 'Second Son' To Top Tier
Marketing Daily, Aaron Baar - Friday, March 14, 2014
"What we found [when asking about the game franchise] is that game ...
- Streaming Services Gaining Brand Equity
Marketing Daily, Aaron Baar - Wednesday, March 12, 2014
"What's remarkable about [Netflix and Pandora] is that they've made it in ...
- The Muppets Bid For A Commercial Comeback
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 13, 2014
The Muppets have come a long way from their humble origins ...
- Real-Time Marketing And The Power Of A Selfie
Marketing: Entertainment, Doug Chavez - Thursday, March 13, 2014
Real-time marketing, also known as RTM, has taken the main stage ...
- Cox Media's Austin American-Statesman Launches Mobile App @SXSWi
Show Daily, Laurie Sullivan - Friday, March 7, 2014
Cox Media Group's local news outlet, Austin American-Statesman, released a mobile entertainme ...
- Influencers Help Usher In Sponsored Social
Marketing: Entertainment, Ted Murphy - Thursday, March 6, 2014
Did you miss the galaxy of stars huddled for the selfie ...