- Water Cooler Group Expands Client Base With New Strategic Approach
MAD, Steve McClellan - Friday, October 31, 2014
The shop has adopted a strategic approach that plans unpaid media firs ...
- 'Call of Duty' Gives Power To The People
Marketing Daily, Aaron Baar - Friday, October 31, 2014
Activision Blizzard's "Call of Duty" is one of the biggest entertainment bran ...
- Fantasy App Makes Subdued, Bewigged Nash An MVP
Marketing Daily, Aaron Baar - Thursday, October 30, 2014
For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-ti ...
- What You Can Learn From The Young YouTube Networks
Marketing: Entertainment, Corey Davis - Thursday, October 30, 2014
Back in the late summer, BusinessWeek's Felix Galette took a closer lo ...
- Microsoft Beats Projections In Fiscal Q1 Earnings, Boosted By Gaming, Devices, Consumer Revenue
MediaDailyNews, Gavin O'Malley - Friday, October 24, 2014
Despite an unclear mobile strategy and a shifting software industry, Microsoft sti ...
- Bing Ads Develops Universal Event Tracking Across Devices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 23, 2014
Bing Ads has developed a way to define and track performance a ...
- Storytelling On Steroids: Marriott Ups The Game
Marketing: Entertainment, Gary Leopold - Thursday, October 23, 2014
With Marriott's recent announcement that they are launching a global creative a ...
- WPP's Kinetic Adds TouchTunes To Place-Based Ad Network
MediaDailyNews, Erik Sass - Wednesday, October 22, 2014
Digital jukebox operator TouchTunes announced another win with the addition of i ...
- New Yorker's 'Goings On' App Gets Update, E-Commerce
Mobile Marketing Daily, Mark Walsh - Sunday, October 19, 2014
Building a stand-alone app based on its "Goings on About Town" secti ...
- Capital One Supports Comedy At The Kennedy
Marketing Daily, Tanya Gazdik - Thursday, October 16, 2014
Capital One is embarking on a $5 million, five-year commitment to suppo ...
- The Power Of Boo!
Marketing: Entertainment, Alison Hill - Thursday, October 16, 2014
Marketing haunted houses and things that go bump in the night. ...
- Time Out Expands Online Into Six New Cities
Around the Net In MAD London, Sean Hargrave - Wednesday, October 15, 2014
The launch of the Time Out Manchester site today will be follow ...
- Hershey's, Oreos, Doritos and Cheetos All Take Backseat To iPad
Marketing Daily, Aaron Baar - Tuesday, October 14, 2014
"It's iconic of what we see in the kids' space. Tablets ha ...
- GoTV, Latin Anywhere Merge, Form Latin Everywhere
MediaDailyNews, Erik Sass - Monday, October 13, 2014
Spanish-language digital entertainment outfit GoTV has merged with Latin Anywhere, which ow ...
- Cars Plus TV Shows Equal Social Buzz, But For Whom Exactly?
Marketing: Entertainment, Karl Greenberg - Thursday, October 9, 2014
Just as we are approaching a moment where the term "digital medi ...
- Is Mobile The Next Launch Pad For Entertainment IP?
MoBlog, Steve Smith - Thursday, October 9, 2014
With the cross-media success of Angry Birds and Cut The Rope, so ...
- Edelman And UTA Form New Experiential And Content Marketing Agency
MAD, Steve McClellan - Tuesday, October 7, 2014
The venture will combine the assets of Edelman content and experiential subsidia ...
- TV As Second Banana
MediaDailyNews, Gary Holmes - Tuesday, October 7, 2014
Television has had a pretty good run as the main driver ...
- Atlantic City Revises Ad Campaign To Get Real
MAD, Larissa Faw - Monday, October 6, 2014
The Atlantic City Alliance is revising its tactics by launching a ...
- Just Dance Includes Anti-Bullying Message
Marketing Daily, Aaron Baar - Tuesday, October 7, 2014
"While Just Dance reaches audiences of all ages, our core demographic ...
- Club Wembley Hands Iris Marketing Brief
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Club Wembley, the premium membership programme at Wembley Stadium, has appointed Ir ...
- Director Rodriguez Challenges Adland To Better Showcase American Diversity
MAD, Larissa Faw - Thursday, October 2, 2014
Rodriguez spoke at Horizon on Wednesday (Oct. 1) to discuss the curre ...
- Conde Nast Entertainment Taps Sabia To Lead Development, Digital Video Channels
Social Media & Marketing Daily, Gavin O'Malley - Thursday, October 2, 2014
Conde Nast Entertainment on Thursday named Joe Sabia as head of digit ...
- 4 Inbound Marketing Lessons From This Fall's Season Premieres
Marketing: Entertainment, Mike Volpe - Thursday, October 2, 2014
It used to be that people eagerly awaited TV Guide to s ...
- Music Videos Get Age Rating
Around the Net In MAD London, Sean Hargrave - Wednesday, October 1, 2014
A pilot scheme to introduce age ratings to online music videos ...