WPP's Kinetic Adds TouchTunes To Place-Based Ad Network

Digital jukebox operator TouchTunes announced another win with the addition of its network to Kinetic’s Active Exchange, making its lifestyle venues audiences available for programmatic buying to big advertising clients via Kinetic parent company WPP.

TouchTunes operates a network of interactive entertainment kiosks that guests at nightlife and recreational venues can control with their mobile devices, with some models offering additional features like a digital photo booth and karaoke.

TouchTunes has also introduced a new interactive menu app, Tanjarine, which allows restaurant guests to place orders, play games and music, and pay their bill from tablets provided with their tables.

Along with these functions, the TouchTunes kiosks and tablets can display digital ads in a variety of formats, including display, video and custom executions. These ads can be targeted by dayparts and geographically down to specific venues. Altogether, TouchTunes’ network reaches over 60,000 locations across the U.S. and 71,000 locations globally, reaching an audience skewing toward the 21-35 age demo, according to the company.

Through the deal with Kinetic, TouchTunes’ digital ad inventory will be accessible to WPP ad clients through Kinetic Active, a full-service in-house shop launched by Kinetic in May 2014 to offer clients creative development, special builds, experiential, proximity media strategy and buying, mobile activation and social engagement, among other services.

Kinetic claims that the Active Exchange is the largest location-aware out-of-home ad-buying platform in the U.S.

Kinetic Active USA managing director Mike Gamaroff stated: “TouchTunes' flexible creative capabilities mean that we can not only reach more of the audiences that matter to our clients, but we can also serve contextually-aware brand content that matters to our audiences.”

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1 comment about "WPP's Kinetic Adds TouchTunes To Place-Based Ad Network".
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  1. Robin Solis from synchronicity.co, October 22, 2014 at 9:27 p.m.

    wow.