- WWE Salutes 'Hero In All Of Us'
Marketing Daily, Aaron Baar - Wednesday, March 25, 2015
Central to the campaign is a 60-second commercial that shows off ma ...
- Unexpected Ways E-commerce Companies Can Capitalize On March Madness Trends
Marketing: Entertainment, Corey Davis - Thursday, March 26, 2015
March Madness is well underway, and while sales and stock prices so ...
- MSG Co. Taps Otterman As CMO
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
Former NBCUniversal executive Sharon Otterman has been named executive vice president/chief marketi ...
- Marketing Madness: An Outsider's View Inside March Madness Advertising
Marketing: Entertainment, Scott Jones - Thursday, March 19, 2015
Should we advertise as part of the NCAA Men's Basketball Tournament? That ...
- New Venture From Jimmy Smith Marries Entertainment With Branding For...Yawn...'New Breed of Agency'
Mediapsssst, Richard Whitman - Monday, March 16, 2015
Jimmy "It's not about big data, it's about big ideas" Smith, found ...
- Philips, Syfy Light Up Programming
Marketing Daily, Aaron Baar - Friday, March 13, 2015
"What we've learned is the people who are syncing -- and ...
- Disney's Cinderella Story: Live-Action Thrives
Marketing Daily - Top of the News, Thom Forbes - Monday, March 16, 2015
"Belle of the Ball." "The Shoe Fits." "Happily Ever After." "Bippity Boppi ...
- The Entertainment Streaming Wars Heat Up - Again
Marketing: Entertainment, Doug Chavez - Thursday, March 12, 2015
It seems that each week of this year we see and he ...
- Entertainment Industry Wants ICANN To Police Piracy
Around The Net in Daily Online Examiner, Wendy Davis - Wednesday, March 11, 2015
The Motion Picture Association of America and Recording Industry Association of Ameri ...
- Vox Launches Entertainment Division
Around the Net in Video, Gavin O'Malley - Wednesday, March 11, 2015
Eying a significant video expansion, Vox Media is launching an entertainment divisio ...
- Dodge Gets Fast In 'Furious 7'
Marketing Daily, Karl Greenberg - Tuesday, March 10, 2015
Dodge is represented in the Atlantic Records videos both by vintage ca ...
- Hard Truths About Native Discovery For Millennials
Marketing: Entertainment, Jason Forbes - Tuesday, March 10, 2015
Millennial behaviors are shifting. In fact, Millennials themselves are shifting. While Millennia ...
- Ringling Brothers Makes A Jumbo Decision: Will Retire Elephants By 2018
Marketing Daily - Top of the News, Thom Forbes - Friday, March 6, 2015
The Ringling Bros. and Barnum & Bailey Circus said yesterday that ...
- Entertaining With Class: Marketing Entertainment Properties In School
Marketing: Entertainment, Alison Hill - Thursday, March 5, 2015
As I know from experience, entertainment properties aimed at children can prese ...