- The Great Big Data Fragmentation
Email Insider Europe, Andy Thorpe - Thursday, February 26, 2015
It's not a secret that the phrase "big data" didn't actually bri ...
- Google To Unite Its European Operations
Around the Net In MAD London, Sean Hargrave - Thursday, February 26, 2015
Google will bring together its two European businesses into a single enti ...
- Out There Lands Farfetch, Roberto Cavalli
MAD, Larissa Faw - Tuesday, February 24, 2015
The fashion branding specialist was selected by Farfetch to guide its med ...
- Harley-Davidson Takes Project LiveWire Overseas
Marketing Daily, Karl Greenberg - Monday, February 23, 2015
After taking the bikes on a trans-U.S. tour along Route 66 la ...
- Google Agrees To Italy's Data Privacy Checks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 20, 2015
Those who think a government agency should spot-check Google's privacy practices wi ...
- The International Business Of Marketing To Moms
Engage:Moms, Maria Bailey - Friday, February 20, 2015
The World Wide Web has created myriad opportunities for business from ecommer ...
- Intimate Products Brand Backs Silver Screen, Splits Second-Screen
Marketing Daily, Karl Greenberg - Friday, February 20, 2015
The company, which makes and sells pleasure objects, bedroom accessories, intimate appar ...
- Consumers Are Getting Serious About Privacy -- So Should Adland
MAD London, Josh Manion - Thursday, February 19, 2015
As Facebook prepares to take the stand to defend its actions ...
- Heineken Unveils New Champions League Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Heineken is hoping to build on the success of last year's Champio ...
- Publicis Buys Paris-Based Relaxnews
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Publicis Groupe is to acquire Relaxnews, the press and content agency bas ...
- Swedish Surfer Braves Baltic Sea
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2015
If you're among the millions of Americans currently cursing the mercury, y ...
- Golf's European Tour Seeks New Creative Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
The European Tour is preparing to review its creative account, after Saatc ...
- SpotXchange Expands In Europe, Opens Office In Amsterdam
Real-Time Daily, Tyler Loechner - Friday, February 13, 2015
SpotXchange, the programmatic video supply-side platform (SSP) that sold a majority sta ...
- What's In A Name?
Email Insider Europe, Kath Pay - Thursday, February 12, 2015
Anyone who has ever heard me speak knows that I'm a hu ...
- Publicis' Levy: Marketing Risks Being 'Uberized'
MAD, Joe Mandese - Thursday, February 12, 2015
On the eve of Publicis' 2014 earnings release, CEO Maurice Levy shar ...
- Digilant Names Martinez Country Manager, Spain
Real-Time Daily, Tyler Loechner - Tuesday, February 10, 2015
Digilant, a programmatic media-buying platform, on Tuesday announced the appointment of Rafa ...
- WPP's Sir Martin Sorrell Speaks Of 'Hobson's Choice' In Coming Election
Around the Net In MAD London, Sean Hargrave - Monday, February 9, 2015
Sir Martin Sorrell, one of David Cameron's closest corporate allies, says t ...
- EA Reviewing GBP80m European Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
MediaCom handles the account, which includes campaigns for games such as "Fi ...
- Panel instructs Google To Limit "Right To Be Forgotten" Search Policy
Around the Net in Search Marketing, Gavin O'Malley - Friday, February 6, 2015
A panel of advisers is advising Google not to expand its “rig ...
- Creating Urgency In Email With Countdown Timers
Email Insider Europe, Eddy Swindell - Wednesday, February 4, 2015
Much of the recent talk about email marketing focuses on personalisation ...
- Ryanair Appoints Dare To GBP7m European Creative Brief
Around the Net In MAD London, Sean Hargrave - Thursday, February 5, 2015
The agency worked with Ryanair in 2014 on a project basis a ...
- Compression Sportswear Brand Skins Is FIFA's Official 'Non-Sponsor'
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2015
Skins is using the campaign to build support of an agreement, where ...
- Clear Channel Outdoor Hits Pause On European Assets Sale
MediaDailyNews, Erik Sass - Monday, February 2, 2015
Clear Channel Outdoor Holdings is taking its European outdoor advertising business o ...