Around the Net
Ryanair Appoints Dare To GBP7m European Creative Brief
- Campaign, Thursday, February 5, 2015 7:20 AM
The agency worked with Ryanair in 2014 on a project basis and created the Irish budget airline’s first pan-European campaign in April. Ryanair had previously not used an ad agency for more than 20 years. Last year’s campaign, called "low fares. Made simple," included three TV spots, as well as press, outdoor and digital activity. Ryanair’s media account is handled by MediaCom. The company spent £6.7 million on media in 2014, according to Nielsen.
