- 'Vogue' Bows New App With Met Gala
Publishers Daily, Erik Sass - Thursday, April 28, 2016
The free 'Vogue' app promises to keep users up to date ...
- Persol Gets Animated On Instagram For New Eyewear Campaign
MAD, Larissa Faw - Tuesday, April 26, 2016
Italian luxury eyewear Persol is supporting the redesign of its iconic Pers ...
- Daily Beast Creates Red Label, Lifestyle Content Targets Affluent Millennials
Publishers Daily, Sara Guaglione - Tuesday, April 26, 2016
The initiative will be led by a new team of four seni ...
- Under Armour Warns Lack Of Female Engagement Is Due to 'Lazy Storytelling'
Around the Net In MAD London, Sean Hargrave - Wednesday, April 20, 2016
Brands need to up their game when it comes to storytelling ...
- Deep Focus Named Creative AOR For Fashion Line Misha Nonoo
MAD, Steve McClellan - Tuesday, April 19, 2016
The agency, part of Engine, will be responsible for managing creative, strate ...
- H&M Steps Up E-Commerce, Unveils New Sustainability Line
Marketing Daily, Sarah Mahoney - Thursday, April 7, 2016
The Swedish cheap-chic retailer says its first-quarter sales for the quarter ro ...
- CustomInk Unveils 2 New Ad Campaigns For TV, Digital
Marketing Daily, Nina Lentini - Thursday, April 7, 2016
The company has developed creative specifically for digital media platforms to increa ...
- Burberry First To Use A 'Snapcode'
Around the Net In MAD London, Sean Hargrave - Tuesday, April 5, 2016
The Snapcode allows in-store shoppers to scan a barcode using their mobi ...
- 'Glamour' Partners With Lane Bryant On Special Magazine Issues, Advertising
Publishers Daily, Sara Guaglione - Friday, April 1, 2016
The partnership features two special editions of Glamour presented by Lane Bryan ...
- Beyonce Launches Ivy Park Sportswear Brand With Philip Green
Around the Net In MAD London, Sean Hargrave - Friday, April 1, 2016
Beyonce's long-anticipated sportswear brand for women, Ivy Park, has launched, in collaborati ...