- MasterCard Extends Priceless Campaign To Buying Jeans
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
MasterCard is breaking a multichannel, summer time "MasterCard 2009 Break in Yo ...
- First Niagara Creates New Logo
Marketing Daily, - Friday, June 26, 2009
First Niagara Financial Group, Inc. has created a new corporate logo a ...
- Recession Prompts Search For Cheaper Insurance
Marketing Daily, Tanya Gazdik - Friday, June 26, 2009
"The majority of applicants search multiple times," Google's Masha Korsunsky tells Marketi ...
- Mortgage, Home Equity Direct Mail Volume Flattens Out
Marketing Daily, - Thursday, June 25, 2009
After months of plummeting, mortgage and home equity marketing direct mail ...
- ING Direct Redesigns Planet Orange
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2009
To promote it, the nation's largest direct bank is planning to r ...
- Direct General Targets Lower-Income Consumers
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2009
Themed "We'll do right by you," the campaign will run indefinitely, accordi ...
- Wells Fargo, Wachovia Double Up In New TV Spots
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2009
The effort, via DDB West, carries the "We're with you" tagline wi ...
- Recession Fuels Auto Insurance Direct Marketing
Marketing Daily, Tanya Gazdik - Friday, June 19, 2009
Even as advertising and marketing budgets shrink across the board, auto insure ...
- GEICO Shifts Ad Focus From Savings To Service
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
With the tag line "Accidents are Bad, but GEICO's Good," the a ...
- BBVA Compass Debuts First Ads Since Acquisition
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2009
The campaign is intended to establish BBVA Compass as the bank th ...
- Obama Financial Plan Focuses on Consumer Protection
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 17, 2009
As expected, the Obama plan to overhaul financial regulations includes a propos ...
- New Crop Of Banks Sees Profit In Green Movement
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 17, 2009
...
- Charles Schwab Launches 'Aggressive' Creative
Marketing Daily, Tanya Gazdik - Tuesday, June 16, 2009
The six-week campaign is "definitely more aggressive" and includes more of ...
- Beneficial Bank Dangles Personal Manager
Marketing Daily, Aaron Baar - Monday, June 15, 2009
Because many of these users may hear of the product from ...
- A New Financial Foundation
Around the Net In Brand Marketing, Thom Forbes - Monday, June 15, 2009
Timothy Geithner, secretary of the Treasury, and Lawrence Summers, director of t ...
- Health Insurers Increase Direct Mail Marketing
Marketing Daily, - Friday, June 12, 2009
Health insurance companies have increased direct mail offers to individuals by 1 ...
- Dodd Backs Consumer Watchdog Agency For Financial Products
Around the Net In Brand Marketing, Thom Forbes - Friday, June 12, 2009
The Obama administration next week plans to propose a new agency wi ...
- HSBC Bank Preps Plans For Wimbledon
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
As part of the marketing around its sponsorship of the event, HS ...
- BofA, Yahoo To Target Small Biz Owners
Marketing Daily, Tanya Gazdik - Wednesday, June 10, 2009
The campaign, which launches this week, includes a social media push ...
- Online Bank Is For The Birds
Online Media Daily, Laurie Sullivan - Wednesday, June 10, 2009
Would you dump your hard-earned money into a savings account called SmartyPi ...
- Bank Of America Courts Small Business Through Yahoo
Online Media Daily, Tanya Gazdik - Wednesday, June 10, 2009
Bank of America is partnering with Yahoo to build visibility online wi ...
- Chase Launches New Rewards Program
Marketing Daily, - Tuesday, June 9, 2009
Chase Card Services has launched a new rewards program for its Cha ...
- In Ads, Banks Try the Warm, Cozy Approach
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
Would you believe that there's a real campaign out there for Redne ...
- Farmers Insurance Group Signs With L.A. Sparks
Marketing Daily, - Friday, June 5, 2009
The Farmers Insurance Group of Companies has signed a multi-year marketing partnersh ...
- PNC Shifts Media, Creative To Deutsch
MediaDailyNews, - Monday, June 8, 2009
PNC Financial has moved its $100 million creative and media account ...
- CBS MoneyWatch.com Launches Out Of Beta
Online Media Daily, - Monday, June 8, 2009
There may be less money to keep an eye on on, b ...
- Bank Of America Ends Olympics Partnership
Marketing Daily, - Thursday, June 4, 2009
Bank of America Corp. is ending its 16-year sponsorship of the U. ...
- New USAA Campaign Plays Up Strength, Stability
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2009
The reportedly $25 million campaign -- which the bank says is i ...
- Chrysler Offers New Spiff
Marketing Daily, - Wednesday, June 3, 2009
Chrysler LLC is upping June incentives for Dodge, Chrysler and Jeep vehicl ...
- Farmers Uses 'Tried-And-True' Approach
Marketing Daily, Karl Greenberg - Tuesday, June 2, 2009
The effort instills both the idea that an insurance company is real ...