- Q3 Credit Card Direct Mail Plummeted 71%
Marketing Daily, Aaron Baar - Saturday, October 31, 2009
Consumers are seeing far fewer credit card offers in their mailboxes, a ...
- USA Financial Redesigns Web Site
Marketing Daily, - Wednesday, October 28, 2009
USA Financial has redesigned its Web site to emphasize its business platfo ...
- Study: Banks Should Focus On Branch Service
Marketing Daily, Tanya Gazdik - Thursday, October 29, 2009
Banks shouldn't get rid of their Web sites and stop emailing a ...
- Havas Bond Renews Aegis Takeover Speculation
MediaDailyNews, - Thursday, October 29, 2009
A $519 million bond offering by Paris-based agency holding company Havas ...
- Visa Renews Olympic Sponsorship
Marketing Daily, - Tuesday, October 27, 2009
Visa announced today that it has renewed its longstanding Olympic sponsorship f ...
- Study: There's Money In Boomer Anxiety
Marketing Daily, Tanya Gazdik - Monday, October 26, 2009
Retirees are concerned about being able to generate income that will la ...
- GEICO Launches Video Competition On Safety
Marketing Daily, - Friday, October 23, 2009
Auto insurance company GEICO is launching a video contest on the top ...
- Who Has Home Insurance?
Marketing Daily, - Friday, October 23, 2009
Top 10 DMAs in which reside adults who have insurance on the ...
- Chase Sapphire Targets City Of Brotherly Love
Marketing Daily, Tanya Gazdik - Thursday, October 22, 2009
Chase will reach area residents through a variety of channels, from the ...
- American Express 'Shine A Light' Winner Named
Marketing Daily, - Wednesday, October 21, 2009
Sacred Wind Communications has been named the winner of the American Expre ...
- MasterCard CMO Flanagan: Consumers Demanding Authenticity
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 21, 2009
In response to a question about how marketers can rebuild trust wi ...
- American Family Insurance Reaches For Teens
Marketing Daily, Tanya Gazdik - Tuesday, October 20, 2009
The integrated marketing effort includes five episodes of "The Road to t ...
- Prudential Financial Launches 'SOS' Ads
Marketing Daily, Tanya Gazdik - Monday, October 19, 2009
National TV spots break Oct. 25. One of the ads depicts skyscrape ...
- Edward Jones Take Personal Approach In Ads
Marketing Daily, Aaron Baar - Monday, October 19, 2009
"Edward Jones has been in business for over 80 years offering servi ...
- State Farm, Steve Harvey In Digital Shorts
Marketing Daily, Karl Greenberg - Friday, October 16, 2009
State Farm and SandersWingo gave Harvey general topics and let him ...
- Communications In The 'New Normal'
Marketing Daily, Leslie Sherr - Wednesday, October 14, 2009
Key success factors aren't getting the attention they deserve, ideas that m ...
- Consumers Looking For Financial Literacy
Marketing Daily, - Tuesday, October 13, 2009
Three in four adults (75%) are trying to increase their financial know-h ...
- Citibank Launches Citi Mobile En Espanol
Marketing Daily, Tanya Gazdik - Monday, October 12, 2009
Hispanics are among the most active mobile Web users in the Unit ...
- FirstBank Gives Props To Customers In Creative
Marketing Daily, - Thursday, October 8, 2009
The newest creative execution in FirstBank's ongoing small business campaign manifests t ...
- Chase Partners With Sundance Channel On Films
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2009
The centerpiece is a co-branded weekly film block, "Official Selection: The Tastemak ...
- Merrill's Bull Comes Stompin' Back
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Bank of America, the new owners of the Merrill Lynch Wealth Manageme ...
- Insurance Cos. Top Sportscasts Ad Spenders
Marketing Daily, David Goetzl - Monday, October 5, 2009
As troubled businesses cut spending in sportscasts, Nielsen data show that wealt ...
- Chubb Turns To Humor To Make Its Pitch
Around the Net In Brand Marketing, Thom Forbes - Friday, October 2, 2009
...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...
- Marketing Of Banks' Online Services Predicted To Grow
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
...