- BBVA Compass Hits The Road With The NBA
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
Financial institution BBVA Compass is partnering with the National Basketball Association arou ...
- HSBC Offers 'Fast Track' Security For Premier Tier
Marketing Daily, Tanya Gazdik - Thursday, March 31, 2011
The pilot program, which runs from April 1 to June 30, buil ...
- AmEx Launches Digital Payment Service
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
American Express has launched a digital payment service called Serve that le ...
- Infiniti Luxury Sales Heading South, Literally
Marketing Daily, Karl Greenberg - Tuesday, March 29, 2011
Nissan Motor's Infiniti luxury brand is heading way south. The company wi ...
- Study: Female Investors Need Personal Interaction
Marketing Daily, Tanya Gazdik - Wednesday, March 23, 2011
According to Mintel's data, 39% of female investors say their primary sour ...
- 30 Million Americans Use Mobile To Access Financial Needs
Online Media Daily, Gavin O'Malley - Wednesday, March 23, 2011
In the fourth quarter of 2010, 29.8 million Americans accessed financial servic ...
- Celebrities In Viral Video For University Of Washington Credit Card
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 23, 2011
Kenny G was in Audi's Super Bowl ad putting prisoners to sle ...
- Jackson Hewitt Launches 'Dare To Compare' Promo
Marketing Daily, - Tuesday, March 22, 2011
Jackson Hewitt Tax Service Inc. is launching "Dare to Compare," a nation ...
- Judge: H&R Block Must Face Music On False Ad Claims
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 22, 2011
Jackson Hewitt Tax Service alleged H&R Block made false and disparaging clai ...
- State Farm Promo Invites People To Call 'Shotgun'!
Marketing Daily, Tanya Gazdik - Monday, March 21, 2011
The promotion is unique in that instead of just getting consumers ...
- Amex Launches Cardmember Deals Via Foursquare
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
Amex has launched a campaign via the Foursquare location-based mobile platform th ...
- Liberty Mutual's Ads Saying Don't Text And Drive Most Effective
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
A report from Ace Metrix measuring the effectiveness of 136 different c ...
- AmEx Event Pairs Duran Duran, David Lynch
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The 2011 "Unstaged" series will continue to use a variety of digit ...
- SXSW, Or NXNE, Amex Teams With Foursquare To Put Emphasis On 'Express' Wherever You Are In America
Online Media Daily, Laurie Sullivan - Tuesday, March 15, 2011
In what could be a breakthrough in digital, location-based marketing, American Expre ...
- Capital One Kills Ad With Chimp In It
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
McLean, Va.-based Capital One Financial has pulled a television commercial that featur ...
- Aflac Drops Comedian Gottfried After Japan Jokes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
Off-color comedian Gilbert Gottfried is off the payroll. The comedian joked ...
- Bankrate: Cash Back Rewards Cards More Popular
Marketing Daily, - Tuesday, March 15, 2011
Cash back rewards programs have become increasingly popular, according to Bankrate.com ...
- Japan Injects $86 Billion To Stabilize Markets After Quake
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
The Bank of Japan started adding huge sums to the country's banki ...
- Columbia Management Launches Campaign
Marketing Daily, - Wednesday, March 9, 2011
Boston-based Columbia Management is launching a print ad campaign that highlights thr ...
- Webroot 'Woos' IRS With Humorous Campaign
Marketing Daily, Aaron Baar - Tuesday, March 8, 2011
The effort, from TDA Boulder, consists of three microsites designed to cur ...
- H&R Block Offers Mobile Tracking Tool For Refunds
Marketing Daily, Tanya Gazdik - Monday, March 7, 2011
A new service from H&R Block allows its DIY customers to tra ...
- Jackson Hewitt Bows Social Media Contests (Yes, 2)
Marketing Daily, Tanya Gazdik - Friday, March 4, 2011
Jackson Hewitt Tax Service is launching both a sweepstakes and a conte ...
- Duff & Phelps Launches 'Coming-out' Party
Marketing Daily, Aaron Baar - Sunday, March 6, 2011
Duff & Phelps has launched its first advertising campaign in about fi ...
- Study: Bank Of America, Chase Top Mortgage Sites
Marketing Daily, Tanya Gazdik - Wednesday, March 2, 2011
Having calculators or a few content articles about the home-buying process ...
- Farmers Insurance Launches Soccer Sweeps
Marketing Daily, - Wednesday, March 2, 2011
Farmers Insurance has launched a sweepstakes providing young soccer enthusiasts with t ...