- Bank Of The West Breaks Brand Ad
Marketing Daily, Tanya Gazdik - Thursday, July 28, 2011
The concept is embodied in the commercial's catchphrase: "There's a spirit ...
- State Farm Ties Contest Into Charities, MLB
Marketing Daily, - Friday, July 22, 2011
State Farm has enlisted singer Mandy Moore in promoting its "Go ...
- Google Offers Credit Card To Advertisers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Google is introducing a credit card for its advertising customers. The car ...
- American Express Launches 'Link, Like, Love' App
Marketing Daily, - Tuesday, July 19, 2011
Card members can link their cards to the program on the Americ ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- Cordray Gets Nod To Run CFPB; Faces Fight
Marketing Daily - Top of the News, Thom Forbes - Monday, July 18, 2011
Richard Cordray, 52, who aggressively investigated mortgage foreclosure practices before losing reelecti ...
- Sorkin To Co-Anchor 'Squawk Box'
MediaDailyNews, - Friday, July 15, 2011
New York Times journalist Andrew Ross Sorkin is the new co-anchor ...
- State Farm, AAA, GEICO Best Insurance Brands
Marketing Daily, - Wednesday, July 13, 2011
State Farm, AAA and GEICO were the best perceived insurance brands ...
- MasterCard Expanding 'Priceless' Experiences To The World
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
MasterCard Worldwide is taking its "Priceless" experiential program to major cities worldwid ...
- GEICO Adds Another Campaign To Its Lineup of Lizards, Cavemen
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
GEICO, which has used cavemen and a talking tropical reptile, is creati ...
- Chase Offers Members Exclusive Golf Experience
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"Golf is certainly a sweet spot for this customer segment," Chase Ca ...
- ING Direct Announces Sale To Customers
Marketing Daily, - Thursday, July 7, 2011
ING Group has agreed to sell ING Direct USA as part ...
- Esurance Serves Up Tennis Sweepstakes
Marketing Daily, Tanya Gazdik - Wednesday, July 6, 2011
"We have found that many of our 25-49 married, tech savvy demograph ...
- Consumer Bank Marketing Undergoing Changes
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2011
"Consumer banking is about marketing and how marketing gets done is changin ...