- Kellogg Crunchy Nut: Taste As #1 Message
Marketing Daily, Karlene Lukovitz - Monday, January 31, 2011
"We're kind of debunking the notion that only children want great-tasting cereal ...
- ConAgra Launches Online Cooking School
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
The eight-week series of live blogging classes and discussions will be host ...
- Girl Scouts: Web Marketing Okay, But Not Online Cookie Sales
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
The Girl Scouts of the USA still officially prohibits members from selli ...
- Sara Lee Confirms It Will Cleave Business Units
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
Sara Lee's board says it will split its food and beverage business ...
- Barr, Lewis Star In Snickers' Super Bowl Spot
Marketing Daily, - Friday, January 28, 2011
This year, Richard Lewis and Roseanne Barr will carry the Snickers messa ...
- Healthier Food Ad Messages Generate Big Media Buzz
Marketing Daily, Wayne Friedman - Friday, January 28, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- Nestle Working On Brain Food To Help People Control Overeating
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Nestle SA researchers are trying to develop new kinds of food th ...
- As Consumer Prices Head Up, No Brand Is Safe
Marketing Daily, Karl Greenberg - Wednesday, January 26, 2011
Just as the economy is clawing its way out of the dit ...
- Who Buys Fat-free Food?
Marketing Daily, - Thursday, January 27, 2011
Top 10 DMAs in which reside adults who buy foods labeled ...
- NPD: 50% Of Consumers Check Nutrition Facts Label
Marketing Daily, Karlene Lukovitz - Wednesday, January 26, 2011
With the food industry's new "Nutrition Keys" front-of-pack label making news, markete ...
- Industry's FOP Label System Draws Heavy Flak
Marketing Daily, Karlene Lukovitz - Tuesday, January 25, 2011
The objections focused on accusations that the initiative amounts to a self-servi ...
- Chia: Pet Superfood Of The Day
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 26, 2011
I can't believe that there are no
M&M's with Chia See ...
- Food Industry Unveils Front-Of-Pack Label System
Marketing Daily, Karlene Lukovitz - Monday, January 24, 2011
The system -- to be used by store brands, as well ...
- Kozy Shack Intros Kids' Pudding
Marketing Daily, - Monday, January 24, 2011
Kozy Shack has launched CowRageous!, a line of low-fat, all-natural snack puddin ...
- Sabra Exotic-Trip Winner Stars In Webisodes
Marketing Daily, Karlene Lukovitz - Friday, January 21, 2011
"Ray, who had not previously traveled outside of the U.S., embraced everythi ...
- Vegan Diets More Mainstream
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 21, 2011
In a 2009 survey, advocates at the not-for-profit Vegetarian Resource Group report ...
- Viewers Put Food TV On Back Burner
Around the Net In Media, Fern Siegel - Friday, January 21, 2011
Food Network and sister network HGTV -- Scripps Networks' two biggest money-make ...
- It's Walmart's Ball, And It's Changing The Game
Marketing Daily - Top of the News, Thom Forbes - Friday, January 21, 2011
It's getting hard to not like Walmart, or at least the w ...
- Kellogg Commits to Global Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 20, 2011
Kellogg has tapped marketing firm Brand Learning to lead a study ...
- Coca-Cola Marketing Strong, But Kraft Is Shaky
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 20, 2011
Research firm Datamonitor compiled a list of successful consumer-packaged goods last yea ...
- Oreo Double Stuf, Sports Stars Flash Boston, L.A.
Marketing Daily, Karlene Lukovitz - Thursday, January 20, 2011
In one of many efforts designed to generate maximum awareness and engageme ...
- Chobani Intros Greek Yogurt For Kids
Marketing Daily, - Wednesday, January 19, 2011
Leading Greek yogurt maker Chobani has launched a kids' product line, Choba ...
- Taking A Fork To Pessimism
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 20, 2011
When I write about high-tech gizmos like the
Intel/Kraft Meal Planni ... - GAO: FDA Needs More Probe Power Re Certain Claims
Marketing Daily, Karlene Lukovitz - Tuesday, January 18, 2011
A new study from the U.S. Government Accountability Office concludes that t ...
- Coca-Cola Japan Intros Virtual Vending Prize Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 18, 2011
Now through Feb. 13, members of the region's Coca-Cola Park loyalty cl ...
- Pacific Natural Foods To Redesign Packaging
Marketing Daily, - Tuesday, January 18, 2011
Tualatin, Ore.-based natural food and beverage maker Pacific Natural Foods will redesi ...
- Kraft Says It Will Keep Organic Chocolate Brand Green & Blacks
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 18, 2011
Kraft Foods says it has no plans to spin off U.K.-based organ ...
- Cabot Soup Swap Mixes Events, Social Media
Marketing Daily, Karlene Lukovitz - Monday, January 17, 2011
Cabot Creamery can't spend millions on media campaigns for its award-winning cheese ...
- Fisher Is Latest Celeb Jenny Craig Spokesperson
Marketing Daily, Tanya Gazdik - Monday, January 17, 2011
Actress Carrie Fisher is using Jenny Craig's new Metabolic Max program, t ...
- Big Sister Is Planning Your Dinner
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 18, 2011
When I first read about a new device that scans your fa ...