Coca-Cola Marketing Strong, But Kraft Is Shaky
Startup Smart, Thursday, January 20, 2011 11:45 AM
Research firm Datamonitor compiled a list of successful consumer-packaged goods last year. And also ones that aren't so successful. Coca-Cola's Minute Maid, meal-replacement company Primo Extremo and Axe deodorant were winners. Kraft's iSnack 2.0 was deemed a failure by the firm. Minute Maid's Pulpy Super Milky for Chinese consumers was on target for its healthy-conscious message.
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