- Big Brands Piloting In-Store 3GTV Networks
Marketing Daily, Karlene Lukovitz - Wednesday, June 29, 2011
The in-store media platform -- being touted as a breakthrough in t ...
- Peltz Re-engages As Kraft Heats Up Social Engagement
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 30, 2011
All the recent activity at Kraft Foods finally caught my fancy th ...
- Blekko Slashes Foodily Searches
SearchBlog, Laurie Sullivan - Thursday, June 30, 2011
Will slashtags become the best friend forever of niche search engines looki ...
- Americans Like 'All Natural'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Some Americans look for such claims as "natural," "organic" and "grown ...
- Purina Pro Plan Contest Honors Rescue Pets
Marketing Daily, Tanya Gazdik - Tuesday, June 28, 2011
The winning rescue organization, pet and owner will win a trip ...
- Trident Vitality Offers IOS Digital Toy App
Marketing Daily, - Tuesday, June 28, 2011
Trident Vitality has launched what the company describes as the first brand-creat ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- Korea's Top Noodle Maker In Hot Water
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 27, 2011
Korea's fair trade officials have hit top South Korean noodle maker Nongsh ...
- Actimel Uses The Toaster As A Branding Device -- Literally
Creative Media Blog, Amy Corr - Monday, June 27, 2011
Have you had your Actimel today? If not, check your toast. ...
- Chiquita, 'Rio' Web Partnership Delivers Big Results
Marketing Daily, Gavin O'Malley - Monday, June 27, 2011
"We wanted a smart yet engaging media campaign around the Chiquita R ...
- Oscar Mayer Launches Sandwich Combinations
Marketing Daily, - Thursday, June 23, 2011
Kraft Foods has launched Oscar Mayer Sandwich Combinations. The refrigerated product offe ...
- Mentos Hires Social Agency To Tout New Gum
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 23, 2011
Perfetti Van Melle has hired The Martin Agency in Richmond, Va., ...
- Cadbury Ad Not Racist, ASA Says
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 22, 2011
Cadbury's ad campaign comparing model Naomi Campbell to a bar of chocola ...
- GMA/PwC: Digital Key In Driving CPGs' Recovery
Marketing Daily, Karlene Lukovitz - Tuesday, June 21, 2011
Every one of the 148 food/beverage/consumer products companies analyzed (using publicly availab ...
- ACSI: Delta Plunges In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Customer satisfaction results for five industries show improvement for dining and lodgin ...
- Kraft Mac & Cheese Offers 'Macsurance'
Marketing Daily, Karlene Lukovitz - Monday, June 20, 2011
The concept, based on make-believe "insurance" certificates (which come with coupons), buil ...
- Winning Cannes Like Taking Candy From The Rabble
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 21, 2011
The Cannes Lions often jolt us out of our own jingoistic PO ...
- A Whopper Of A Channel -- For Viewers With a Taste for Static TV
Creative Media Blog, Amy Corr - Monday, June 20, 2011
Yule Log. Rotisserie chicken. Whopper sandwiches. Or, things you can watch ...
- Looking At Brands Through Children's Eyes
Marketing Daily, Bryan Urbick - Friday, June 17, 2011
Once upon a time there was a brand that no one seem ...
- Safeway Redefines Transparency With 'Natural' Line
Marketing Daily, Sarah Mahoney - Friday, June 17, 2011
Safeway, which already dominates the organic-products market with its O Organics lin ...
- Burger King Freebie Tests Fans' Endurance
Marketing Daily, - Thursday, June 16, 2011
Klondike Bars are better known for asking what consumers would do ...
- Online Reviews Sway Judge In Trademark Dispute
Online Media Daily, Wendy Davis - Thursday, June 16, 2011
A federal judge recently granted the fast-food chain Chipotle Mexican Grill ...
- Atkins Seeks Weight Loss Story For TV Spot
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2011
The entry process includes submitting a before and after photo and writi ...
- Social Media Boosts Restaurant Sales
The Social Graf, Erik Sass - Tuesday, June 14, 2011
The social media world is dealing with return-on-investment like the shambling, many-head ...
- Dole Blitzes Key Cities to Pump Up Banana Sales
Marketing Daily, Karlene Lukovitz - Friday, June 10, 2011
For the second summer in a row, the company and its agenc ...
- Kraft Considers Agency Switch
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Sources say Kraft Foods Inc., has put its Triscuit creative account in ...
- Healthier Menus: Older Consumers Won't Pay More
Marketing Daily, Karlene Lukovitz - Wednesday, June 8, 2011
Consumers over 50 typically express more interest in healthful foods than young ...
- Nestle:'Unprecedented' Input Hikes In Store
Marketing Daily, - Wednesday, June 8, 2011
"In nominal terms, we are seeing unprecedented rises in the price ...
- 2011 EFFIE Award Review: 'Real Women Of Philadelphia'
Marketing Daily, John McCarus - Wednesday, June 8, 2011
The North American Effie Awards recognize ideas that work and have be ...
- Rachael Ray's 'Buddies' Teach You 'eHow' to Cook at Demand Media's New Foodie Channel
VidBlog, Steve Smith - Wednesday, June 8, 2011
Demand Media continues its ongoing project to create more traditional media destinatio ...