Some Americans look for such claims as "natural," "organic" and "grown in the USA" on food labels. The annual Eco Pulse survey conducted by "green" advertising research firm the Shelton Group asked
1,013 Americans about the best description to read on a food label. A quarter said they preferred to see "100% natural" or "all natural"; nearly as many said they sought out "USDA certified organic"
or "100% organic," and 17% preferred "Grown in the USA."
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