- New Truvia Campaign Includes Money-Back Guarantee
Marketing Daily, Karlene Lukovitz - Friday, September 27, 2013
The campaign asks consumers to share how and when they made t ...
- Heaps Of Praise For McDonald's Health Initiatives
Marketing Daily - Top of the News, Thom Forbes - Friday, September 27, 2013
"Would you like some milk and kiwi on a stick with th ...
- Barilla Starts Damage Control After Chairman's Remarks On Gays
Raw, Karlene Lukovitz - Friday, September 27, 2013
The world's largest pasta brand, Barilla, is trying to do damage contr ...
- Terra Chips Partners With Indie Filmmakers
Marketing Daily, Karlene Lukovitz - Wednesday, September 25, 2013
Hain Celestial's Terra Chips has formed an unusual partnership with the make ...
- Scharffen Berger Runs Ads On Android Lock Screens
Marketing Daily, Karlene Lukovitz - Tuesday, September 24, 2013
Founded by three Duke University graduates and backed by $500,000 in fundi ...
- Purina Answers SOSes With Social Media
Marketing Daily, Karl Greenberg - Monday, September 23, 2013
Purina's Michael Kotick said the upside is big, since in today's connect ...
- Corn Nuts Leverages Content In Display Ads
Marketing Daily, Karlene Lukovitz - Monday, September 23, 2013
Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and ...
- First Lady Addresses Food Marketing To Kids
Marketing Daily, Karlene Lukovitz - Friday, September 20, 2013
While tackling the childhood obesity crisis through Let's Move has been Fir ...
- 'Get Crackin' Amps Up Edginess With Rodman Spot
Marketing Daily, Karlene Lukovitz - Thursday, September 19, 2013
Rodman, shown sitting next to a Kim look-alike actor, declares that "t ...
- New Federal Bill Seeks To Overhaul Food Labeling
Marketing Daily, Karlene Lukovitz - Friday, September 20, 2013
Newly proposed federal legislation seeks to create a single, standard front-of-package (FO ...
- Mallomars Marks 100th With Social UGC, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, September 17, 2013
Fans of the marshmallow creme cookies are being invited to share the ...
- Fashionistas, Foodies Draw Most Demand In Mobile RTB Exchange
Online Media Daily, Mark Walsh - Tuesday, September 17, 2013
Flurry jumped into the RTB arena earlier this year with the laun ...
- Birds Eye Set For Overhaul
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 13, 2013
New Birds Eye CEO Belio Leoni Sceti is looking to reposition Bir ...
- CBS, Yogurtland Create Creamy Promo
Marketing Daily, Wayne Friedman - Friday, September 13, 2013
CBS has struck a fall in-store retail marketing deal with Yogurtland f ...
- Out Of Home Food Unchanged In 2012
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 12, 2013
New data from the U.S. Bureau of Labor Statistics says the avera ...
- Kellogg Promotions Offer Free Kids' Books
Marketing Daily, Karlene Lukovitz - Thursday, September 12, 2013
Frosted Mini-Wheats and other Kellogg's brands have teamed with Scholastic on n ...
- CBS, Yogurtland Create Creamy Promo For 8 Comedy Shows
MediaDailyNews, Wayne Friedman - Tuesday, September 10, 2013
CBS has struck a fall in-store retail marketing deal with Yogurtland f ...
- Millennium Updates Spot To Celebrate Prince Spaghetti's 100th Anniversary
MediaDailyNews, Fern Siegel - Monday, September 9, 2013
Millennium Communications is helping New World Pasta celebrate the 100th anniversary ...
- Restaurant Sales Fall In August
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 9, 2013
Same-store sales fell 0.2% in August, compared with a 0.9% decline ...
- Frisbee Teams With Saatchi & Saatchi For New Cheerios Spot
MediaDailyNews, Fern Siegel - Friday, September 6, 2013
Music production boutique Frisbie has collaborated with artist Nelly, agency Saatchi &am ...
- Latest Android Platform Takes Kit Kat's Name
Marketing Daily, Karlene Lukovitz - Wednesday, September 4, 2013
In a partnership sure to drive maximum buzz for both parties, Goog ...
- Campbell, Green Mountain Launching Soup K-Cups
Raw, Karlene Lukovitz - Thursday, September 5, 2013
Campbell Soup Co. has struck a deal with Green Mountain Coffee Roaste ...
- Bison Council Pushes Meat Acceptance
Marketing Daily, Aaron Baar - Tuesday, September 3, 2013
"The objective is to raise mass acceptance and awareness of bison meat ...
- Dannon Oikos To Return To The Super Bowl
Marketing Daily, Karlene Lukovitz - Wednesday, September 4, 2013
Dannon Oikos Greek yogurt will advertise in 2014's Super Bowl, after ...
- Google Analyzes Employee Snacking
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 3, 2013
With all the free food at Google, snacking patterns have become importa ...