Kellogg Promotions Offer Free Kids' Books
Frosted Mini-Wheats and other Kellogg's brands have teamed with Scholastic on new promotions in which families can earn free kids' books and help get books to kids in need through the charity Books for Kids.
Kellogg says the efforts are aimed at promoting childhood literacy, which, studies show, is enhanced by having books in the home. A 2010 RIF study found that two-thirds of children living in poverty have no books at home. Kellogg's goal is to place 200,000 books in homes and schools across the U.S. The programs run through the end of this year.
Actor and children's book author Taye Diggs is featured in a PSA, posted on YouTube, that explains the programs and encourages consumers to participate. Parents are being encouraged to share the video with their friends and families.
In one program, families can collect "Great Starts Great Stories" codes from specially-marked boxes of participating Kellogg’s products. The codes can be entered online at www.KelloggsFreeBook.com to either redeem a free book from the Scholastic Book Collection or donate the free book to a school in need through Books for Kids.
In the second program, called "Every Day is a Big Day," parents and kids who register at www.Scholastic.com/MiniMissions can complete a new "Mini Mission" online each month to earn two free Scholastic books. (September's "Mini Mission" challenges participants to rally their families for "outdoor learning adventures.")
Registrants can also enter a sweepstakes for a chance to win prizes for local schools and communities.
Monthly prizes include a Book Nook Library Makeover for a local community center or organization, PTO and PTA grants, Scholastic Book sets for classroom and, gift cards for teachers to shop at the online Scholastic Teacher Store.
In its press release, Kellogg supplied suggested tweets, complete with handy links, for parents to use to spread the word about the programs.