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2016 Events Calendar
Publishing Insider Summit
October 10 - 13, 2016, Austin
TV Insider Summit
October 16 - 19, 2016, Mohonk
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 26, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
OMMA Bots & Chat
September 29, 2016, NYC
September 29, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 27, 2016, NYC
September 26, 2016, NYC
OMMA at Advertising Week
September, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
July 19, 2016, LA
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 26, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
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Results for packaged goods
Chicco Celebrates New Moms
Marketing Daily, Tanya Gazdik - Sunday, September 25, 2016
"We hope our campaign will provide everyone who knows a new mom ...
Yogurt Sales Plummet But Healthy Foods Soar For General Mills
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 22, 2016
Although General Mills knows it has a yogurt problem and has been ...
Former L'Oreal Marketer Emma Walmsley Will Run Glaxo
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 21, 2016
Emma Walmsley, a consumer products marketer for L'Oreal before GlaxoSmithKline CEO Andrew ...
Unilever Takes An Honest Co. Look; Discusses $1 Billion-Plus Bid
Marketing Daily - Top of the News, Thom Forbes - Friday, September 16, 2016
Actress Jessica Alba's Honest Co. is in early talks with Unilever about ...
M&M's Offers Staerk-Designed Anniversary Bags
Marketing Daily, Karlene Lukovitz - Monday, September 5, 2016
Mars Chocolate North America partnered with fashion designer Camilla Staerk to create ...
Quilted Northern Celebrates National Toilet Paper Day
Marketing Daily, Tanya Gazdik - Friday, August 26, 2016
There's truly a "Day" for everything. Someone, somewhere has deemed Aug. 26 ...
Nature's Bounty Enlists Mary Lou Retton
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2016
Vitamin and supplement maker Nature's Bounty is partnering with Olympic gymnast Mary ...
P&G's Uses Shakespeare For Oral Health Education
Marketing Daily, Aaron Baar - Monday, August 8, 2016
"If you don't take care of your oral health, it will affect ...
Always Updates 'Like A Girl' For Olympics
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 1, 2016
"Keep playing" addresses the fact that half of young women quit the ...
Unilever Pays A Handsome Penny For Dollar Shave Club
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 20, 2016
Unilever is acquiring Dollar Shave Club, which will continue to operate as ...
U By Kotex Targets Millennials With 'Power To The Period'
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2016
"We want to reach, inspire and empower [Millennials] with positive messages around ...
Contest Seeks Unique Cheetos Shapes For 'Museum,' Prizes
Marketing Daily, Karlene Lukovitz - Tuesday, June 21, 2016
One video, featuring a guy showing off the Cheetos he has been ...
Kellogg Preps For Olympics With VR Video
Marketing Daily, Tanya Gazdik - Monday, June 20, 2016
"We're seeing great engagement with fans and expect things to really ramp ...
Johnson & Johnson Struggles With Brand Image
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2016
"The parent brand will survive and likely thrive. But the baby powder ...
Chew Orbit, Be Confident
MAD, Larissa Faw - Tuesday, May 17, 2016
That's right, the brand is repositioning around the notion that Orbit gum ...
Clorox Details Assignments For Its Two New Lead Creative Agencies
MAD, Steve McClellan - Wednesday, April 27, 2016
FCB's San Francisco and Chicago offices will work on the global marketing ...
Updated: DDB, Longtime Client Clorox Part Ways As FCB And Mcgarrybowen Join The Client's Roster
MAD, Steve McClellan - Tuesday, April 26, 2016
Clorox began an agency review late last year and late Tuesday confirmed ...
Rainbow Light Launches Eco Effort
Marketing Daily, Tanya Gazdik - Monday, April 25, 2016
The goal of the campaign is to raise attention about the consumer ...
Pocky Shares Happiness With Its First OOH Effort In U.S.
MAD, Larissa Faw - Friday, April 15, 2016
Asian candy brand Pocky is raising awareness in the U.S. market with ...
Unilever (Sort Of) Apologizes For (Sort Of ) Stealing A Reddit Post For Its Axe 'Shower Thoughts' Ad
Mediapsssst, Richard Whitman - Sunday, April 17, 2016
The company admits they totally stole the idea but are now trying ...
U By Kotex, Poise Partner With 'HelloFlo'
Marketing Daily, Tanya Gazdik - Thursday, April 14, 2016
"Humor helps normalize the conversation and helps the brand engage with consumers, ...
Smaller Candy Companies Join Pledge To Stop Directing Advertising To Kids
Marketing Daily, Karlene Lukovitz - Wednesday, March 16, 2016
The companies are Ferrara Candy Company; Ghirardelli Chocolate Company; Jelly Belly Candy ...
Cars Win Loyalty With Technology, Connectivity
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2016
While Hyundai and Ford are still tied for first place, and Jeep ...
Poise Taps Burke-Charvet As Spokesperson In New Campaign
Marketing Daily, Karl Greenberg - Monday, January 25, 2016
The campaign also involves digital partnerships, sampling, retail support and a year-long ...
'Flavor Swap' Will Let Consumers Shape Lay's' Flavors Lineup
Marketing Daily, Karlene Lukovitz - Thursday, January 21, 2016
The new program will encourage fans to vote at Flavorswap.com, between Feb. ...
Oreo's New Global Campaign Features TV Spot With Adam Lambert Vocals
Marketing Daily, Karlene Lukovitz - Tuesday, January 19, 2016
The spot is launching first in the U.S. this week, and will ...
Mr. Bubble Adds Children's Book To Packaging
Marketing Daily, Tanya Gazdik - Monday, January 11, 2016
The iconic Mr. Bubble brand, which has been captivating children at bath ...
Gillette Claims Dollar Shaving Club's Blades Cut It Too Close
Marketing Daily - Top of the News, Thom Forbes - Friday, December 18, 2015
Procter & Gamble's Gillette subsidiary filed a federal lawsuit against the Dollar ...
PlaceIQ Teams With IRI To Leverage Data To Enhance Targeting
Mobile Marketing Daily, Ben Frederick - Friday, December 11, 2015
PlaceIQ, a location firm, announced a partnership this week with IRI to ...
P&G Shifts Bulk Of $2.6 Billion NA Media Assignment To Omnicom And Carat From SMG
MAD, Steve McClellan - Monday, December 7, 2015
P&G confirmed that it has shifted most of its business away from ...
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