- Kraft Heinz Falters As Legacy Brands Age
Marketing Daily - Top of the News, Thom Forbes - Friday, August 9, 2019
It reported desultory preliminary first-half results yesterday -- and, in an earnin ...
- Brita Urges Curbing Plastic Consumption
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2019
While some influencers have been called out for photoshopping their post imag ...
- McLaren Automotive Launches Eyewear Collection
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2019
McLaren designers worked with French optical specialist L'Amy Group to create t ...
- Bayer Digital Brings Platforms To Budget Meetings
Show Daily, Nina Lentini - Wednesday, September 26, 2018
Driving the in-sourcing trend are more direct partnerships, increased automation of marketpla ...
- The D2C Challenge Is Solved With A Mix Of Personality, Authenticity
Show Daily, Nina Lentini - Wednesday, September 26, 2018
Seiya Vogt, head of growth at Boxed, like a Costco online. Grow ...
- Last Of The Major Categories To Migrate To Digital
Show Daily, Nina Lentini - Wednesday, September 26, 2018
CPG is being explored at today's Marketing CPG conference in New Yor ...
- Is Amazon Your Frenemy? Our Panel Calls The Retail Giant A Partner
Show Daily, Nina Lentini - Wednesday, September 26, 2018
“Facing Amazonification” Moderator Will Margaritis, VP, eCommerce, 360i PanelistsDoug Chavez, SVP, digit ...
- Lotame Tags Online Data From CPG Companies As Next Frontier
Digital News Daily, Laurie Sullivan - Thursday, September 20, 2018
The shift among consumer packaged goods marketers to take products direct ...
- Q&A: Del Monte Foods Bows First Master Brand Campaign Since 2012
Marketing Daily, Karlene Lukovitz - Thursday, September 20, 2018
New CMO Bibie Wu shares the thinking behind "Growers of Good," fr ...
- Post Goes Retro For National Cereal Day, Parodies Cheesy 'Greatest Hits' Spots
Marketing Daily, Karlene Lukovitz - Wednesday, March 7, 2018
Post does a follow-up to its popular #cereALL hip-hop video for la ...
- Heinz Ketchup Taps Real Crisis Negotiator For BOGO Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2018
The brand is aggressively backing its month-long volume-driving offer through coupons availab ...
- Skyn Condoms Cultivates 'Places Of Intimacy' Travel Guide
Marketing Daily, Aaron Baar - Thursday, February 8, 2018
"We as a brand truly believe that intimacy and great sex a ...
- Umbrella Kraft Brand To Make Super Bowl Debut
Marketing Daily, Karlene Lukovitz - Tuesday, January 16, 2018
The Family Greatly platform is premised on supporting and reassuring today's anxio ...
- LifeStyles Recognizes Women Buy Condoms, Too
Marketing Daily, Aaron Baar - Tuesday, December 12, 2017
"[As an industry], we're always talking to men, but it is ...
- EA, Lego, Nissan Top Brands Associated With Star Wars
Marketing Daily, Tanya Gazdik - Tuesday, December 12, 2017
The marketing technology company analyzed the digital content engagement around "Star War ...
- Sensuous TV Ad Marks Godiva's Mainstream U.S. Push
Marketing Daily, Karlene Lukovitz - Thursday, October 26, 2017
The U.S. version of the first ad is actually a bit le ...
- First Response Launches Digital Content Series
Marketing Daily, Tanya Gazdik - Tuesday, August 29, 2017
"A digital content series allows us to present these stories in ...
- The P&G-Nelson Peltz Ad Battle
Mediapsssst, Richard Whitman - Wednesday, July 26, 2017
Procter & Gamble and activist investor Nelson Peltz are now seeking consum ...
- Mattel, WWE Partner For Product Line
Marketing Daily, Tanya Gazdik - Friday, July 21, 2017
The new WWE Superstars product line, which was revealed Thursday at S ...
- Clear Eyes Lead To Shining Moments
Marketing Daily, Aaron Baar - Wednesday, July 12, 2017
The brand's first effort to promote its entire portfolio rather than ...
- BIZ DEV: DDB NY Appointed AOR For Persil ProClean Detergent
Accounts on the Move, Steve McClellan - Wednesday, June 14, 2017
Persil ProClean, the Henkel brand laundry detergent sold in North America, h ...
- U by Kotex Launches Fitness Line
Marketing Daily, Tanya Gazdik - Tuesday, May 9, 2017
The program aims to encourage honest dialogue about working out during one ...
- Redefining Conversion: The New (And Shorter) Path To Purchase For CPGs
Marketing: CPG, Jennifer Silverberg - Friday, May 5, 2017
At a recent trade show, a major CPG company shared what ...
- M&M's Sponsors Multiple 'Red Nose Day' Promos, NBC Shows
Marketing Daily, Karlene Lukovitz - Tuesday, May 2, 2017
In the lead-up to the third annual Red Nose Day America, s ...
- At The End Of A TV Ad, Use Your Logo Or Shot Of Your Packaging?
Marketing: CPG, Chuck Young - Wednesday, May 3, 2017
Branding is one of the three essential advertising elements that lead ...
- Trojan Target Women In Condom Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 25, 2017
Church & Dwight Company, the makers of Trojan condoms, unveiled a campai ...
- Nielsen Debuts Overnight Screening For New Product Ideas
Marketing Daily, Karlene Lukovitz - Wednesday, March 22, 2017
The tool is designed to fill a need for a cost-effective soluti ...
- Kimberly-Clark Uses Ad Campaign Strategies For Recruitment Of Millennials
Marketing Daily, Tanya Gazdik - Sunday, March 19, 2017
The company specifically designed the "Original Thinkers" program to engage Millennials a ...
- Heinz Using 'Mad Men' Campaign In Real Life
Marketing Daily, Karlene Lukovitz - Monday, March 13, 2017
Ads were unveiled today on billboards in New York City. They wi ...
- M&M's Invites Fans To Create Music For Upcoming TV Ad
Marketing Daily, Karlene Lukovitz - Friday, March 3, 2017
Top consumer beats saved on the site will be featured in upcomi ...