- Snickers Unveils Two New TV Spots
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2017
Following on its innovative but somewhat puzzling live Super Bowl ad starri ...
- Haribo Imports UK Campaign To America
MAD, Larissa Faw - Monday, February 20, 2017
Haribo and its U.K. agency Quiet Storm came up with the origin ...
- Kraft Heinz' Bid For Unilever: What Was That All About?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 21, 2017
The Kraft Heinz offer for Unilever, which disappeared as suddenly as ...
- Snickers Is Back Again To Parody 'SI Swimsuit' Issue
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2017
Each imaginary swimsuit issue cover bears a tagline explaining that "Magazine Edito ...
- K-Y Says Save The Love For Another Day
Marketing Daily, Aaron Baar - Tuesday, February 14, 2017
With greeting card site Punchbowl, it has developed cards for couples ...
- Duracell Trusts In Its Power
Marketing Daily, Aaron Baar - Tuesday, January 24, 2017
In a fortuitous (and strategic) bit of timing, the well-known battery bra ...
- Ryan Lochte Makes 'Clean Start' For PowerBar
Marketing Daily, Karlene Lukovitz - Thursday, January 19, 2017
PowerBar, which helped pioneer the energy bar category three decades ago, ...
- Quaker Launches Anniversary Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 4, 2017
The campaign appeals to the trend of consumers finding comfort in getti ...
- Planters Plays Up Peanut's 'Craveability'
Marketing Daily, Aaron Baar - Tuesday, December 27, 2016
"Whereas 'Power of the Peanut' was focused on the nutritional benefits peanu ...
- Post Cereals Push $100,000 Sweeps Tied To 'Sing'
Marketing Daily, Karlene Lukovitz - Thursday, December 1, 2016
Post is running a heavy TV schedule for a 15-second spot promoti ...
- WWE WrestleMania Is Not Itself Without Snickers
Marketing Daily, Barry Janoff - Monday, November 28, 2016
A new "You're Not You When You're Hungry' effort will be anchor ...
- Morton Salt Helps Home Chefs Open Pop-Up Restaurants
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2016
A video documenting the meal prep and dinner party resulting from t ...
- Dri-Fit Makes Case For Store-Brand Products
Marketing Daily, Aaron Baar - Wednesday, November 9, 2016
First Quality Consumer Products launched its first marketing campaign this week wi ...
- Dads Feel Neglected By CPG Advertising
Marketing Daily, Tanya Gazdik - Sunday, October 30, 2016
Dads spend 15% more than mothers on household supplies and groceries p ...
- Wonderful Pistachios' New Ads Star Wisecracking Elephant
Marketing Daily, Karlene Lukovitz - Monday, October 10, 2016
The brand said it's cutting its prices by 25% and investing $ ...
- Sugarlands Distilling Company Adds New Flavors, Sweet Packaging
Out to Launch, Amy Corr - Wednesday, October 5, 2016
Sugarlands Distilling Company, producer of moonshine in Gatlinburg, Tenn., recently added t ...
- Unbreakable's Burgess Personifies 'Unstopables'
Marketing Daily, Aaron Baar - Monday, October 3, 2016
"[Tituss Burgess] brings 'a fresh that's too feisty to quit' spirit ...
- Chicco Celebrates New Moms
Marketing Daily, Tanya Gazdik - Sunday, September 25, 2016
"We hope our campaign will provide everyone who knows a new m ...
- Yogurt Sales Plummet But Healthy Foods Soar For General Mills
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 22, 2016
Although General Mills knows it has a yogurt problem and has be ...
- Former L'Oreal Marketer Emma Walmsley Will Run Glaxo
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 21, 2016
Emma Walmsley, a consumer products marketer for L'Oreal before GlaxoSmithKline CEO Andr ...
- Unilever Takes An Honest Co. Look; Discusses $1 Billion-Plus Bid
Marketing Daily - Top of the News, Thom Forbes - Friday, September 16, 2016
Actress Jessica Alba's Honest Co. is in early talks with Unilever abo ...
- M&M's Offers Staerk-Designed Anniversary Bags
Marketing Daily, Karlene Lukovitz - Monday, September 5, 2016
Mars Chocolate North America partnered with fashion designer Camilla Staerk to crea ...
- Quilted Northern Celebrates National Toilet Paper Day
Marketing Daily, Tanya Gazdik - Friday, August 26, 2016
There's truly a "Day" for everything. Someone, somewhere has deemed Aug. ...
- Nature's Bounty Enlists Mary Lou Retton
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2016
Vitamin and supplement maker Nature's Bounty is partnering with Olympic gymnast Ma ...
- P&G's Uses Shakespeare For Oral Health Education
Marketing Daily, Aaron Baar - Monday, August 8, 2016
"If you don't take care of your oral health, it will affe ...
- Always Updates 'Like A Girl' For Olympics
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 1, 2016
"Keep playing" addresses the fact that half of young women quit t ...
- Unilever Pays A Handsome Penny For Dollar Shave Club
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 20, 2016
Unilever is acquiring Dollar Shave Club, which will continue to operate ...
- U By Kotex Targets Millennials With 'Power To The Period'
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2016
"We want to reach, inspire and empower [Millennials] with positive messages arou ...
- Contest Seeks Unique Cheetos Shapes For 'Museum,' Prizes
Marketing Daily, Karlene Lukovitz - Tuesday, June 21, 2016
One video, featuring a guy showing off the Cheetos he has be ...
- Kellogg Preps For Olympics With VR Video
Marketing Daily, Tanya Gazdik - Monday, June 20, 2016
"We're seeing great engagement with fans and expect things to really ra ...