- Johnson & Johnson Struggles With Brand Image
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2016
"The parent brand will survive and likely thrive. But the baby powd ...
- Chew Orbit, Be Confident
MAD, Larissa Faw - Tuesday, May 17, 2016
That's right, the brand is repositioning around the notion that Orbit g ...
- Clorox Details Assignments For Its Two New Lead Creative Agencies
MAD, Steve McClellan - Wednesday, April 27, 2016
FCB's San Francisco and Chicago offices will work on the global marketi ...
- Updated: DDB, Longtime Client Clorox Part Ways As FCB And Mcgarrybowen Join The Client's Roster
MAD, Steve McClellan - Tuesday, April 26, 2016
Clorox began an agency review late last year and late Tuesday confirm ...
- Rainbow Light Launches Eco Effort
Marketing Daily, Tanya Gazdik - Monday, April 25, 2016
The goal of the campaign is to raise attention about the consum ...
- Pocky Shares Happiness With Its First OOH Effort In U.S.
MAD, Larissa Faw - Friday, April 15, 2016
Asian candy brand Pocky is raising awareness in the U.S. market wi ...
- Unilever (Sort Of) Apologizes For (Sort Of ) Stealing A Reddit Post For Its Axe 'Shower Thoughts' Ad
Mediapsssst, Richard Whitman - Sunday, April 17, 2016
The company admits they totally stole the idea but are now tryi ...
- U By Kotex, Poise Partner With 'HelloFlo'
Marketing Daily, Tanya Gazdik - Thursday, April 14, 2016
"Humor helps normalize the conversation and helps the brand engage with consumer ...
- Smaller Candy Companies Join Pledge To Stop Directing Advertising To Kids
Marketing Daily, Karlene Lukovitz - Wednesday, March 16, 2016
The companies are Ferrara Candy Company; Ghirardelli Chocolate Company; Jelly Belly Can ...
- Cars Win Loyalty With Technology, Connectivity
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2016
While Hyundai and Ford are still tied for first place, and Je ...
- Poise Taps Burke-Charvet As Spokesperson In New Campaign
Marketing Daily, Karl Greenberg - Monday, January 25, 2016
The campaign also involves digital partnerships, sampling, retail support and a year-lo ...
- 'Flavor Swap' Will Let Consumers Shape Lay's' Flavors Lineup
Marketing Daily, Karlene Lukovitz - Thursday, January 21, 2016
The new program will encourage fans to vote at Flavorswap.com, between Fe ...
- Oreo's New Global Campaign Features TV Spot With Adam Lambert Vocals
Marketing Daily, Karlene Lukovitz - Tuesday, January 19, 2016
The spot is launching first in the U.S. this week, and wi ...
- Mr. Bubble Adds Children's Book To Packaging
Marketing Daily, Tanya Gazdik - Monday, January 11, 2016
The iconic Mr. Bubble brand, which has been captivating children at ba ...
- Gillette Claims Dollar Shaving Club's Blades Cut It Too Close
Marketing Daily - Top of the News, Thom Forbes - Friday, December 18, 2015
Procter & Gamble's Gillette subsidiary filed a federal lawsuit against the Doll ...
- PlaceIQ Teams With IRI To Leverage Data To Enhance Targeting
Mobile Marketing Daily, Ben Frederick - Friday, December 11, 2015
PlaceIQ, a location firm, announced a partnership this week with IRI ...
- P&G Shifts Bulk Of $2.6 Billion NA Media Assignment To Omnicom And Carat From SMG
MAD, Steve McClellan - Monday, December 7, 2015
P&G confirmed that it has shifted most of its business away fr ...
- Febreze Enlists Jane Lynch For Parody Video
Marketing Daily, Tanya Gazdik - Thursday, December 3, 2015
"Jane Lynch is a great fit for the brand, which is root ...
- Unilever Completes $7 Billion Global Review
MAD, Steve McClellan - Friday, November 20, 2015
The Unilever pitch, mandated by its review-every-three-years policy, was the biggest med ...
- Hallmark Teams With Best Friends Animal Society
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2015
Hallmark and Best Friends Animal Society are teaming up to help fi ...
- Stainmaster Carpet Partners With Pet Expert
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2015
Stainmaster brand carpeting is enlisting pet expert Andrea Arden to promote t ...
- Study Finds Online Groceries Not Just For Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, October 14, 2015
While much of the gains are coming from predictable segments, consulting fi ...
- Kraft Heinz Conducts Agency Review
MAD, Steve McClellan - Friday, October 2, 2015
Word of the creative agency review follows last month's decision by t ...
- Top 100 CPG Brands' Sales, Market Share Down, Even As Overall Categories Grow
Marketing Daily, Karlene Lukovitz - Wednesday, September 30, 2015
Nearly two-thirds of the top 100 CPG brands tracked by Catalina suffer ...
- Brookside Using TV To Spotlight Brand's Social Buzz
Marketing Daily, Karlene Lukovitz - Thursday, August 27, 2015
The hashtag #talkaboutdelicious is being used in Brookside's discussion with fans ...
- Oreo Launches First TV Spot For New Thins Line
Marketing Daily, Karlene Lukovitz - Monday, July 20, 2015
The first television ad for the U.S. launch of Oreo Thins li ...
- MLB Players Partner With Nutraceutical Company
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2015
The Major League Baseball Players Association has entered into what it ...
- In A Digital World, Paper Makes Its Case
Marketing Daily, Aaron Baar - Thursday, July 9, 2015
"We're trying to remind consumers in a positive way about how [pap ...
- Kraft Heinz Names Executives
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 30, 2015
Leading up to the creating of the merged Kraft Heinz Co., t ...
- Kleenex Launches Real-Time 'Care' Campaign
Marketing Daily, Larissa Faw - Monday, June 22, 2015
The campaign's concept is based on research that finds that nearly 5 ...