• by Tanya Gazdik , January 11, 2016

The iconic Mr. Bubble brand, which has been captivating children at bath time for 55 years, is mixing it up to try to connect with the next generation of consumers.

In what the company believes is a first-of-its-kind packaging approach, Mr. Bubble is introducing a limited-edition children’s book and packaging it with select bottles of Mr. Bubble bubble bath, to combine story time and bath time for kids and parents everywhere. 

Pairing a Mr. Bubble bubble bath with the adventures of Mighty Bubble creates an opportunity to extend quality time spent together in a time when quality time is so limited. The limited-edition product packages will be available for purchase nationwide starting February at all major retailers.

The new book, “Mighty Bubble and the Moontastic Mess,”is a new addition to the Mr. Bubble products. Mighty Bubble is the superhero alter ego of Mr. Bubble.

Mighty Bubble’s introduction to bath time invites kids to unleash their imagination while creating fun new opportunities for quality family time together.

Consumers were invited Jan. 8 to celebrate National Bubble Bath Day by using the hashtag #bubblinfun and users are encouraged to join the virtual party on Mr. Bubble’s Facebook and Twitter pages as well as MrBubble.com. Fans will have a chance to participate in a coloring contest, win surprise giveaways throughout the day and more.