- Dannon Signs As NFL's Official Yogurt Sponsor
Marketing Daily, Karlene Lukovitz - Thursday, July 31, 2014
The terms were not revealed, and no specific marketing programs have be ...
- StrawberryFrog 'Hearts' Ehrmann Mixim Greek Yogurt
MAD, Larissa Faw - Monday, July 28, 2014
MIXIM, a new fat-free Greek yogurt , is launching an integrated advertisi ...
- Reebok Gets Into The Bacon Craze
MAD, Larissa Faw - Monday, July 28, 2014
Many athletes -- particularly CrossFitters -- are hardcore adherents to the Paleolith ...
- Consumers Like Cooking Content On YouTube
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Nearly half of all adults watch food videos on YouTube, but millennia ...
- Chipotle CMO Says Consistency Means Success
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Chipotle's CMO, Mark Crumpacker, explains the magic sauce that helped the compa ...
- Food Styling More Than Instagrams Of Lunch
Around the Net In OMD Europe, Tanya Gazdik - Friday, July 25, 2014
At food marketing agency The Hot Plate, rustic distressed wood tabletops a ...
- Stop & Shop Hooking Up With Farmers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 24, 2014
Stop & Shop is working with 41 growers this season to off ...
- The7Stars Wins 2 Sisters Food Group
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
The7Stars has won the GBP5.5m media account for the owner of Fox ...
- 'Transformative' Trends Drive 200+ Campbell Launches
Marketing Daily, Karlene Lukovitz - Tuesday, July 22, 2014
Campbell Soup Company will launch more than 200 products in its comi ...
- Food Waste Is A Communications Problem
Marketing: Green, Ted Page - Wednesday, July 23, 2014
While my mom always told me to "clean my plate" and n ...
- NEW! An Ad Campaign Paid For In BBQ
Out to Launch, Amy Corr - Tuesday, July 22, 2014
People that live in bouncy houses shouldn't throw sharp objects. Moet launch ...
- McD's 'B-Boy' Event Targets Young Asian-Americans
Marketing Daily, Karlene Lukovitz - Monday, July 21, 2014
In an example of employing nontraditional marketing to target multicultural audiences, McDonald ...
- Who Won Breakfast, Taco Bell Or McD's?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 21, 2014
Yum! Brands CEO David Novak said when Taco Bell launched into breakfa ...
- Droga 5 Europe Wins Belvita Cereal Bars
Around the Net In MAD London, Sean Hargrave - Monday, July 21, 2014
Droga5 Europe has won the pan-European advertising account for Belvita, the breakfa ...
- NEW! Ronald McDonalds Return To Sample Taco Bell's Breakfast Burrito
Out to Launch, Amy Corr - Friday, July 18, 2014
Here's an ad to let you know the Breakfast War between Ta ...
- Labour Party Considering Junk Food Ad Watershed
Around the Net In MAD London, Sean Hargrave - Thursday, July 17, 2014
The Labour Party is expected to publish a white paper on propos ...
- Quiet Storm Wins Young's Seafood GBP10m Advertising Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 16, 2014
Findus-owned Young's Seafood has appointed Quiet Storm to handle its GBP10m advertisi ...
- Lindt Knows What It's Getting With Russell Stover
Marketing Daily - Top of the News, Thom Forbes - Monday, July 14, 2014
In a move that expands its North American business beyond the premi ...
- Dum Dums Creates Drumming App
Marketing Daily, Karlene Lukovitz - Thursday, July 10, 2014
The "Dum Dums Drums" app features the brand's mascot, Dum Dums Dr ...
- Intersnack Splits Europe Between Vizeum and Initiative
Around the Net In MAD London, Sean Hargrave - Thursday, July 10, 2014
German food manufacturer Intersnack has split its 50m Euro pan-European business betwe ...
- General Mills' Launches Stress Protein, Bold Snacks
Marketing Daily, Karlene Lukovitz - Tuesday, July 8, 2014
New products drove nearly 5% of the company's net U.S. retail sal ...
- Out Of Dough, Crumbs Bake Shop Crumbles
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 8, 2014
Does the closing of the once rapidly rising Crumbs Bake Shop indica ...
- Google Betting Fresh $500M On "Shopping Express"
Around the Net In Media, Gavin O'Malley - Monday, July 7, 2014
Google has reportedly earmarked about $500 million to develop Shopping Express. Simil ...
- What's Up, Doc? Whole Foods Puts Rabbit Back On Table
Marketing Daily, Sarah Mahoney - Thursday, July 3, 2014
In certain cultures -- especially French, Italian and Spanish -- as we ...
- Grumpy Cat Meets Perky Honey Nut Cheerios Mascot
Marketing Daily, Karlene Lukovitz - Wednesday, July 2, 2014
In a new 30-second TV spot for General Mills's Honey Nut Cheerio ...
- Mobile Ordering Meets the Talking & Listening App
MobileShopTalk, Chuck Martin - Thursday, July 3, 2014
A few weeks ago, I was in an airport and watched ...
- NEW! Mr. Peanut Gives Free Peanuts To Those With Founding Father Names
Out to Launch, Amy Corr - Wednesday, July 2, 2014
Calling all people sharing names with the founding fathers. Mr. Peanut wan ...
- The Search Intent Menu For July 4
SearchBlog, Laurie Sullivan - Thursday, July 3, 2014
Yieldbot analyzed 2 billion page views across its network of premium publishe ...
- Americans Hungry For Fourth Favorites
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2014
The survey, conducted for the NRF by Prosper Insights & Analytics, al ...