- Unilever Launching 16 New Frozen Treats
Marketing Daily, Karlene Lukovitz - Friday, March 27, 2015
The new twists include a special edition of Popsicles tying in wi ...
- Martha Stewart Raps For Arm & Hammer
Marketing Daily, Karlene Lukovitz - Thursday, March 26, 2015
There are also "how-to" videos with Stewart voiceovers that demonstrate how ...
- This Ad Agency Now Makes Its Client's Hamburgers
Mediapsssst, Richard Whitman - Thursday, March 26, 2015
72andSunny has created a new spicy burger for Carl's Jr. ...
- Food Industry Just Starting To Digest Kraft, Heinz Merger Implications
Marketing Daily, Karlene Lukovitz - Thursday, March 26, 2015
Here's some food for thought, based on "Marketing Daily"'s interviews with consultan ...
- Berkshire Hathaway, 3G Capital Blending Kraft With Heinz
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 25, 2015
In a match made in comfort-food nirvana -- mac & cheese wi ...
- Retailers, Brands, Moms In Shift Toward Organic
Marketing: Green, Julie Michaelson - Wednesday, March 25, 2015
I can remember when I started scanning food labels for the wo ...
- U.S. Elections Could Shape These Industries Differently Than Others
Marketing: Politics, Jiri Voves - Tuesday, March 24, 2015
Candidates' views aren't the only things taking shape in the run-up ...
- Will Ferrell's Little Debbie Stunt on 'Jimmy Fallon' Was 'Delightful Surprise,' Says Brand
Marketing Daily, Karlene Lukovitz - Friday, March 20, 2015
In under two days, the video clip of Ferrell's first "Tonight Sho ...
- Williams-Sonoma Recipe Search Per Day Mobile App
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 20, 2015
Searching for the perfect recipe? Williams-Sonoma has released a mobile version ...
- Mondelez Becomes Official Snacks Brand Of Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
In its new role as Official Snacks of MLS, the company wi ...
- Tostitos Offering Dip Freebie To Folks Named Chip
Marketing Daily, Karlene Lukovitz - Thursday, March 19, 2015
The Frito-Lay brand is inviting Chips to visit www.EveryChipGetsADip.com between March ...
- Lay's Wavy Creating First Pinterest-Based Cookbook
Marketing Daily, Karlene Lukovitz - Wednesday, March 18, 2015
By spotlighting the range of the brand's flavors, the cookbook's launch ...
- Style over Substance For Saint Patty's Day Revelers
Research Brief, Jack Loechner - Tuesday, March 17, 2015
According to the Market intelligence agency Mintel, while brand awareness rises ...
- Droga5 Out As Chobani AOR
MAD, Steve McClellan - Sunday, March 15, 2015
Yogurt marketer Chobani has stripped Droga5 of its AOR duties for t ...
- NEW! What Goes Better With Eggs Than A 'Side Of Kevin' Bacon
Out to Launch, Amy Corr - Friday, March 13, 2015
The American Egg Board launched an online video starring Kevin Bacon spici ...
- A Shift Toward Organics Among Moms, Brands, And Retailers
Engage:Moms, Julie Michaelson - Friday, March 13, 2015
I can remember when I started scanning food labels for the wo ...
- JetBlue Mentors Sustainable Food Companies
Marketing Daily, Tanya Gazdik - Friday, March 13, 2015
JetBlue Airways is launching its first business mentoring program geared toward sma ...
- U.S. CPGs Grew 2.1% in 2014; Smaller Players Continue To Grab Share
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2015
One key finding: Small- and midsize companies continue to carve market sha ...
- Oberto Beef Jerky's Full-Court Press Campaign Strategy
MAD, Larissa Faw - Tuesday, March 10, 2015
The beef jerky brand is introducing a multi-million dollar spring ad, marketi ...
- Kraft Rolls Out Recipe Hub, Content Marketing Program For 'Strapped' Consumers
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
While budget-conscious -- or what Kraft calls "strapped" -- consumers, along wi ...
- Saatchi & Saatchi's Kevin Roberts Hops Inside A Grocery Bag
Mediapsssst, Richard Whitman - Tuesday, March 10, 2015
If there's one sure thing about Saatchi & Saatchi's Kevin Roberts, it ...
- Video Follows The Oscar Mayer Wienermobile On Cross-Country Travels
Out to Launch, Amy Corr - Wednesday, March 11, 2015
Best job ever? Oscar Mayer launched a branded video that tracks t ...
- 3 Musketeers Characters Are Back For National Video-Driven Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
The "Why 3?" campaign is built around four humorous videos answering th ...
- Chili's Baby Back Ribs Seeks Jingle Singers
MAD, Larissa Faw - Thursday, March 5, 2015
To coincide with Chili's 40th birthday on March 13, the chain ...
- Bolthouse Farms Challenge Aims To Drive 1M Fruit, Vegetable Images Posted Per Day
Marketing Daily, Karlene Lukovitz - Tuesday, March 3, 2015
"We believe that by sharing more images of fruits and veggies onlin ...
- Visa, Pizza Hut And Accenture Plan Connected-Car Pizza
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 3, 2015
Visa and Pizza Hut, at the Mobile World Congress in Barcelona, introduc ...
- National Ads Building Buzz At Whole Foods
Marketing Daily, Sarah Mahoney - Monday, March 2, 2015
While Whole Foods Markets took plenty of lumps last year, it sa ...
- Organic Brands Take On Conventional Farming With 'Old MacDonald' Satire
Marketing Daily, Karlene Lukovitz - Monday, March 2, 2015
"In a playful way, our new video turns the spotlight on t ...
- 5 Ethnic Food Trends For 2015
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 2, 2015
The National Restaurant Association has its 2015 list of top five fo ...