• by Richard Whitman , Columnist, March 10, 2015

If there's one sure thing about Saatchi & Saatchi's Kevin Roberts, it's that there is no sure thing. The dude is unpredictable. Just last week Roberts said advertising was dead and marketing is now all about licking a table. WTF? 

Now Roberts, who is executive chairman of Saatchi & Saatchi Worldwide, has taken on a new gig. Roberts has been appointed chairman of New Zealand-based grocery delivery brand My Food Bag. Roberts will assist the brand as it moves into Australia.

Of joining My Food Bag, Roberts said: "The MFB crew is smack bang in the sweet spot. This is an up-and-running high-growth business delivering real profits."

Happy shopping, Kevin.