RICHARD WHITMAN
Staff WriterArticles by Richard All articles by Richard
- Poll: 71% Of GenZ/Millennials Are Cancelling Streamers Due To Tiering in
Mediapsssst on
03/15/2024
Conversely, 48% of Gen Z and Millennials feel pressure to stream current TV shows to stay abreast of pop culture.
- Blue Chip Ramps Up, Formalizes Planning, Activation, ROI Suite Of Tools in
Mediapsssst on
03/14/2024
More agencies are likely to follow suit as prospective clients increasingly ask about specific capabilities that can be delivered systematically.
- Ogilvy Honduras' 'Morning After Island' Tops WARC Creative 100 Campaigns in
Mediapsssst on
03/13/2024
This year's top agency: BETC Paris while Ogilvy won for top creative agency network and WPP for top creative holding company.
- Spring Is Coming, Let's have An Easter...Potato Roll? in
Mediapsssst on
03/11/2024
Well, that's what the folks at PETA would like to see the White House host instead of the traditional Easter Egg Roll, and they're asking First Lady Jill Biden to see that it happens. A social campaign supports the effort.
- New LP Ad Targets Republicans On Capitol Hill in
Mediapsssst on
03/08/2024
With some Republican voters looking for an alternative to Trump, the ad, now geofencing Capitol Hill, calls out the "lap dog" mentality of senior GOP leadership towards him.
- 64th Floor Please, And I'll Have Oat Milk With That Latte in
Mediapsssst on
03/07/2024
As part of an experiential campaign to show off its smallest coffee maker, the Vertuo Pop, Nespresso, and its agency Nmble, created a pop-up cafe in an elevator at One World Trade Center.
- Stagwell, The North Face Bring Rock Climbing To Sport Beach in
Mediapsssst on
03/06/2024
Cannes Festival attendees will be able test their skills at the sport. The Olympics version, called Sport Climbing, will be part of the Summer Games in Paris a month later. The North Face is sponsoring some teams in the competition.
- Stagwell's Assembly Teams With Social App WeAre8 in
Mediapsssst on
03/05/2024
WeAre8 offers video advertising on an opt-in basis and pays viewers a small fee for each ad they watch. Assembly has already placed campaigns for clients such as Amika and Lenovo.
- Poll: Most Remote Workers Say It's Okay To Do HH Chores During Workday in
Mediapsssst on
03/04/2024
That's based on a survey by Stagwell's Harris Poll for Bloomberg. Leading the list of acceptable chores, per the survey-doing the laundry. Close to half (43%) say it's okay to do laundry in between zoom meetings while working at home.
- UK Green Activists Miffed That WPP's Read Is Now A CBE in
Mediapsssst on
03/03/2024
King Charles bestowed the honor on Read at the beginning of the year. Activists are opposed based on WPP's service to major environmental polluters like Shell and BP.
Comments by Richard All comments by Richard
- Good Grief
by
Bob Garfield
(Garfield at Large on
12/05/2016)
Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!
- Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team
by
Richard Whitman
(Mediapsssst on
12/01/2016)
I will have to read that, George! :)
- If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't)
by
Richard Whitman
(Mediapsssst on
11/02/2016)
Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.
- To No One's Surprise, Morale Sucks In the Ad Industry
by
Richard Whitman
(Mediapsssst on
10/24/2016)
I am real! Richard Whitman is real! This is not a joke! ;)
- Art Directors Club And The One Club Decide To Merge
by
Richard Whitman
(Mediapsssst on
10/04/2016)
Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!
- Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm)
by
Richard Whitman
(Mediapsssst on
07/25/2016)
Always great to see you here, George!
- Correction: Droga5 Web Site, Petition
by
Richard Whitman
(Mediapsssst on
06/28/2016)
I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there, Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?
- What Everyone Didn't Notice About that Racist Chinese Detergent Ad
by
Richard Whitman
(Mediapsssst on
05/30/2016)
I have eyes everywhere!
- CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways'
by
Richard Whitman
(Mediapsssst on
04/14/2016)
Thanks, Jerry:)
- Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers
by
Richard Whitman
(Mediapsssst on
04/07/2016)
Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.
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