- IRI Charts CPGs' Sluggish 2015, Identifies 2016 Growth Opportunities
Marketing Daily, Karlene Lukovitz - Friday, January 29, 2016
Total U.S. food and nonfood CPG sales volume in grocery, club, dru ...
- Aunt Bessie's Hands GBP10m Ad Account To St Luke's
Around the Net In MAD London, Sean Hargrave - Thursday, January 28, 2016
Aunt Bessie's has chosen St Luke's to handle its GBP10m advertising accou ...
- Does Ocado Speculation Signal AmazonFresh Intent?
Around the Net In MAD London, Sean Hargrave - Tuesday, January 26, 2016
Reports surfaced last week that Amazon was in secret talks with groce ...
- Negative Food Stories Are Changing Consumer Buying Habits
Around the Net In MAD London, Sean Hargrave - Friday, January 22, 2016
Two weeks after a World Health Organisation report linked processed meats wi ...
- Oberto Taps Sports Celebs For New Campaign
MAD, Larissa Faw - Thursday, January 21, 2016
Oberto is doubling down on sports stars with a new roster ...
- NEW! General Mills Debuts First Wave Of Updated Cereals Sans Artificial Colors And Flavors
Out to Launch, Amy Corr - Wednesday, January 20, 2016
For marketers, 2016 seems to be the year of having adults reli ...
- GKV Awarded Media, Social Duties For Weight-Loss Brand Medifast
MAD, Steve McClellan - Wednesday, January 13, 2016
Baltimore-based GKV has served as Medifast's creative AOR since 2014. The clie ...
- Campbell Ewald Helps Atkins Reposition Its Brand
MAD, Larissa Faw - Tuesday, January 12, 2016
A new campaign with actress Alyssa Milano is designed to reposition t ...
- NEW! Snickers Intros New Snack And Symptoms Of Hangry People
Out to Launch, Amy Corr - Monday, January 11, 2016
Forget hangry, have you ever felt "Confulish" or "Dimpatient?" Snickers is banki ...
- Bird's Eye Hands Social To Recipe
Around the Net In MAD London, Sean Hargrave - Friday, January 8, 2016
The agency will work on social media, content creation and digital campaign ...
- Nestle Shifts Focus To Performance Marketing In ECommerce Push
Around the Net In MAD London, Sean Hargrave - Thursday, January 7, 2016
Nestle is braced for a resurgence in performance marketing as ecommerce becom ...
- Millennials Continue To Challenge Marketers
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2016
As shoppers, Millennials are different from older generations. While they prioritize val ...
- 'Good Housekeeping,' Innit Partner For 'Connected Food'
Publishers Daily, Erik Sass - Tuesday, January 5, 2016
"Good Housekeeping" has struck a deal with Innit, a company focused ...
- For Food And Beverage Marketers, A Year Of Accelerated Change
Marketing Daily, Karlene Lukovitz - Monday, January 4, 2016
Most saw sales decline or stagnate as consumers continued to migrate ...