- Sony Will Not Renew FIFA Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Sony has announced it will not be renewing its sponsorship of football ...
- The Power Of Social Makes It Easier To Drop FIFA - Who Will Be Next?
London Blog, Sean Hargrave - Wednesday, November 26, 2014
FIFA hasn't done itself any favours with publishing an abridged version ...
- Coca-Cola Speaks Up About 'Disappointing' FIFA World Cup Report
Around the Net In MAD London, Sean Hargrave - Monday, November 24, 2014
Drinks giant Coca-Cola has criticised FIFA's handling of the controversial report in ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, November 24, 2014
T-Mobile tracked a 763% increase in digital engagement thanks to its late ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, November 21, 2014
Wal-Mart held onto the top spot for the third day in ...
- Ofcom Launches Premier League Football Rights Probe
Around the Net In MAD London, Sean Hargrave - Wednesday, November 19, 2014
Ofcom has launched an investigation into whether the way the Premier Leag ...
- Broadcast Trumps Cable In NFL Football
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2014
Thursday night NFL football programming was a boon for the CBS netwo ...
- Horizon, Geico Sign On For Mobile Series About NFL Players
MAD, Larissa Faw - Monday, November 17, 2014
Mobile video platform Torrential developed the concept for a series about t ...
- Domestic Violence Expected To Impact Super Bowl Ads
MediaDailyNews, Wayne Friedman - Monday, November 17, 2014
NFL's off-field issues should have a creative effect on Super Bowl advertisi ...
- How AT&T Is Using Mobile To Re-Engineer The Dallas Cowboys
Marketing Daily, Sarah Mahoney - Friday, November 14, 2014
"We had trucked in the letters, which are 60 feet high, f ...
- Emirates Airlines Pulls Out Of Fifa World Cup Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, November 5, 2014
Emirates Airlines has opted not to renew its lucrative sponsorship deal wi ...