Wal-Mart held onto the top spot for the third day in a row, as it continues to promote Black Friday specials ahead of the Thanksgiving holiday. The retail giant posted 11 new videos to its
YouTube channel, all in Spanish. The NFL saw social engagement increase, partly due to online discussion of whether the scheduled game between the Buffalo Bills and New York Jets should go forward on
Sunday following this week's snowstorm (today the NFL announced the game will take place in Detroit on Monday night).
