- Holiday Shoppers Hunting With Phones; Tablets
Marketing Daily, Sarah Mahoney - Wednesday, October 19, 2011
New research from the National Retail Federation confirms that smartphones and table ...
- Forecast Lowers Growth For Interpublic, Omnicom
MediaDailyNews, Steve McClellan - Friday, October 14, 2011
Add Nomura Securities to the list of Wall Street firms lowering the ...
- Ups'nDowns of U.S. Ad Forecast
Research Brief, Jack Loechner - Monday, October 17, 2011
According to the updated US Media Owners Advertising Revenue Forecast from MagnaGloba ...
- Walmart, Target Losing Out To Amazon This Holiday
Marketing Daily, Sarah Mahoney - Tuesday, October 11, 2011
Looks like people are more eager for online deals than ever, a ...
- Interpublic Lowers Ad Outlook For 2012, Stays Pat On 2011
MediaDailyNews, Joe Mandese - Tuesday, October 11, 2011
Interpublic media market intelligence unit Magna Global just released an update ...
- Online Ads Propel Mass Media Gains In 2012
Online Media Daily, Gavin O'Malley - Tuesday, October 11, 2011
In 2012, national mass media will continue to gain share, due ...
- MDC's Nadal: Ad Business Solid
MediaDailyNews, Steve McClellan - Thursday, October 6, 2011
Unemployment levels are high and gross domestic product growth is a tep ...
- NRF: Holiday Sales To Rise 2.8% To $465 Billion
Marketing Daily, Sarah Mahoney - Thursday, October 6, 2011
The National Retail Federation says it expects holiday spending to rise ju ...
- NRF Survey: Zombies Are Hot
Marketing Daily, - Tuesday, October 4, 2011
The National Retail Federation reports that this Halloween will breathe new li ...
- Mobile Ad Spend Estimated To Hit $4.4B In 2015
Online Media Daily, Steve Smith - Tuesday, October 4, 2011
Revising its estimates upward for 2011 and onward, eMarketer projects that mobi ...
- Magazines, Newspapers Set for More Declines
MediaDailyNews, Erik Sass - Monday, October 3, 2011
The outlook for print advertising remains particularly gloomy, at least in t ...
- ZenithOptimedia: U.S. Ad Spend Slightly Up, Global Forecast Cut
MediaDailyNews, Steve McClellan - Monday, October 3, 2011
ZO now predicts that 2011 ad spending will be up 2.2% ...
- Consumer Internet, Mobile Drive Media Spend
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 30, 2011
The latest forecast from Veronis Suhler Stevenson (VSS), issued Sept. 28, projec ...
- Ad Outlook Helped By Global Economy: World GDP On Upward Trajectory
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
Despite current worries about the near-term economic outlook, a new study fr ...
- U.S. Media Biz To Rise To $1.1 Trillion In '11
MediaDailyNews, Wayne Friedman - Wednesday, September 28, 2011
Veronis Suhler Stevenson says overall U.S. communications businesses will rise 4.1% ...
- Halloween Happenings At 10-Year High
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2011
Seven in 10 Americans, or 69.6%, will celebrate, up from 63.8% ...
- Deloitte: Holiday Shoppers May Defy Economy
Marketing Daily, Sarah Mahoney - Tuesday, September 27, 2011
A new holiday spending forecast from Deloitte predicts a 2.5 to ...
- Ad Spend: U.S. Slows, But UK Declines
MediaDailyNews, Steve McClellan - Monday, September 26, 2011
Nielsen is now scheduled to issue its full first-half U.S. ad-spending repo ...
- Interpublic's Roth: Disconnect Between The Market, Business
MediaDailyNews, Steve McClellan - Thursday, September 22, 2011
Interpublic's CEO Michael Roth says his agency can hit previously issued forecas ...
- MDC CEO Upbeat About Ad Economy
MediaDailyNews, Steve McClellan - Thursday, September 22, 2011
Despite the uncertainty surrounding the economy, Miles Nadal, CEO of ad holdi ...
- Gartner: iPad Still Rules, Android Stumbles
Online Media Daily, Mark Walsh - Thursday, September 22, 2011
Gartner projects the Apple device will account for nearly three-quarters of tabl ...
- More "Deals," More Sign Ups, More Spending
Research Brief, Jack Loechner - Friday, September 23, 2011
According to an update of U.S. deals forecast by BIA/Kelsey, U.S. consum ...
- Aegis CEO Forecasts Single-Digit Growth Through 2016
MediaDailyNews, Steve McClellan - Wednesday, September 21, 2011
While the economic outlook is uncertain, Aegis CEO Jerry Buhlmann said th ...
- Ad Growth Slows, But Key Categories Soar
MediaDailyNews, Steve McClellan - Monday, September 19, 2011
More evidence is on its way that advertisers aren't feeling bullish abo ...
- UBS Downgrades Organic Rev Growth For Omnicom, IPG
MediaDailyNews, Steve McClellan - Friday, September 16, 2011
Citing "global macro concerns" about the economy, Wall Street financial firm U ...
- KBB.com: Q4 Should See Auto Sales Increase
Marketing Daily, - Wednesday, September 14, 2011
Year-end sales events are likely to be a boon to automakers, accordi ...
- Moonves: Advertising Bucks The Economy
MediaDailyNews, David Goetzl - Wednesday, September 14, 2011
CBS CEO Leslie Moonves acknowledged the cynics and then attempted to sw ...
- Through A Glass, Darkly
Research Brief, Jack Loechner - Thursday, September 8, 2011
A new nationwide survey by Citibank, conducted by Hart Research Associates, fin ...
- Retailers Ho Ho Ho About Holidays Despite Glum Headlines
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 6, 2011
The headlines this morning tell the tale of some very different stat ...
- Mellon: Economic Growth Outlook 'Meh' For U.S.
Marketing Daily, - Friday, August 26, 2011
A new study from Mellon Capital Management, part of BNY Mellon Ass ...