- Carat Shaves Global Ad Outlook, Digital Remains Key Driver
MediaDailyNews, Joe Mandese - Thursday, August 25, 2011
Citing "global macro-economic factors, natural disasters and political instability," Aegis' Carat un ...
- Digital Divide: Print Media Declines As Tablets, E-Readers Rise
MediaDailyNews, Erik Sass - Monday, August 22, 2011
A new survey from RISI, a trade organization representing the forest produc ...
- Global Ad Consensus Grows Gloomier, Online Remains The Sweet Spot
MediaDailyNews, Joe Mandese - Friday, August 19, 2011
Citing increasing economic uncertainty and a "reluctance from marketers to commit ...
- Walmart Sales Flat; Raises Year-end Outlook
Marketing Daily, Sarah Mahoney - Tuesday, August 16, 2011
While blaming economic uncertainty for a bigger-than-expected decline in its U.S. sale ...
- Forrester: Look Before Leaping Into M-Commerce
Online Media Daily, Mark Walsh - Friday, August 12, 2011
With smartphone adoption and mobile shopping gaining ground, retailers are trying ...
- Wall Street Downgrades Madison Avenue: Major Impact Of Economic Turmoil Will Be On 2012 Ad Budgets
MediaDailyNews, Joe Mandese - Thursday, August 11, 2011
Noting that ad agencies are "proxies" for overall economic growth, a maj ...
- Is Back-To-School Spending A Holiday Barometer?
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
On one hand, "there's the uptick in July results for stores li ...
- Execs Predict Rev Growth In 2012, Digital Is Key Driver
MediaDailyNews, Steve McClellan - Wednesday, August 3, 2011
C-level executives expect full economic recovery in 2013, but almost half anticipa ...
- Marketing Expectations in 2011
Research Brief, Jack Loechner - Thursday, July 28, 2011
According to the CMO Council's Marketing Outlook 2011 study, as marketing budge ...
- Global Advertising Back To The Future
Research Brief, Jack Loechner - Monday, July 25, 2011
According to ZenithOptimedia, global ad expenditure will grow by 4.1% in 201 ...
- Holiday Forecast: Marketers Can Expect Cool Profits
Online Media Daily, Gavin O'Malley - Thursday, July 21, 2011
Marketers should take cool comfort in a new report from direct marketi ...
- More Evidence Of Subdued Back-to-school Season
Marketing Daily, Sarah Mahoney - Thursday, July 21, 2011
The National Retail Federation is predicting that parents will keep the rei ...
- Consumers Expected To Hold Line On BTS Shopping
Marketing Daily, Sarah Mahoney - Tuesday, July 19, 2011
With the economy still feeling unsteady, people plan to spend just abo ...
- IAB: Marketers Plan Big Increase In Mobile Spend
Marketing Daily, Karl Greenberg - Tuesday, July 19, 2011
The firm's "Marketer Perspectives on Mobile Advertising" study of 300 top-level brand-marketi ...
- Tablets, Smartphones, E-readers Propel Growth
Marketing Daily, Aaron Baar - Tuesday, July 19, 2011
"Virtually every product is being overshadowed by these mobile connected devices," Ste ...
- Media Heads Up: Consumer Confidence Bolts
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some sobering news for marketers and media agency executives -- consumer confiden ...
- Media Buyers To Wall St.: We're More Cautious, Focused On ROI
MediaDailyNews, Joe Mandese - Monday, July 18, 2011
The outlook for the U.S. ad economy has grown "incrementally cautious," accordi ...
- Zenith: Slight Downgrade For U.S. Ad Spend
MediaDailyNews, Steve McClellan - Wednesday, July 13, 2011
Given recent signs that the economy will take longer to fully recov ...
- GroupM Lowers Global Outlook: Cites Japan, Mideast
MediaDailyNews, David Goetzl - Wednesday, July 6, 2011
GroupM has reduced its forecast for 2011 ad growth globally, but t ...
- The 3rd Wave For The Ad Industry
Online Media Daily, J. Brooke Aker - Wednesday, July 6, 2011
We have moved from media explosion (Internet, ubiquitous connectivity and multiple device ...
- China To Be Number Two Ad Market
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
Marcel Fenez, global entertainment & media leader, PwC, predicts U.S. advertising wi ...
- Mobile Ads To Hit $4 Billion By 2015
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2011
Much of mobile advertising spending will be locally targeted in four yea ...
- 2012: TV Political Ad Buys Predicted To Hit $3B
MediaDailyNews, Wayne Friedman - Tuesday, June 21, 2011
Moody's Investors Service says political advertising revenue for those pure-play broadcasters c ...
- Display Ad Revs: Google Tops $1B, Facebook Grabs $2B, Nearly 18% Market Share
Online Media Daily, Gavin O'Malley - Monday, June 20, 2011
Remember the days when marketers wanted nothing to do with social med ...
- IHS: Mid-Decade Recovery, But Not Like Before
Marketing Daily, Karl Greenberg - Friday, June 17, 2011
Speaking at the monthly gathering of the International Motor Press Association ...
- M-Commerce To Reach $6 Billion In 2011
Online Media Daily, Mark Walsh - Friday, June 17, 2011
A new Forrester forecast says retailers can expect just 2% of the ...
- Snapshot Of Small Business Confidence
Research Brief, Jack Loechner - Friday, June 17, 2011
According to the MerchantCircle quarterly Merchant Confidence Index for the second quart ...
- Interpublic Downgrades U.S. Ad Outlook, Cites 'First Signs Of Weakness'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2011
Citing the "first signs of weakness," Interpublic's Magna Global unit this morni ...
- Digital Drives Media Futures, Hitting $555B In 2015
Online Media Daily, Gavin O'Malley - Tuesday, June 14, 2011
Digital has emerged as the central driver for media companies' operating model ...
- U.S. Online Ad Spending To Hit $31 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, June 8, 2011
U.S online advertising revenue this year will surge 20% to $31.3 billi ...