- Report Says Ecommerce To Reach $334 Billion
Marketing Daily, Sarah Mahoney - Friday, April 24, 2015
With online research influencing something like $1 trillion in sales, there a ...
- The Future Is Digital - But Don't Forget About Television
London Blog, Sean Hargrave - Tuesday, April 21, 2015
Marketing gurus are quick to write off all traditional media as th ...
- Utter Doom: The Anniversary
Garfield at Large, Bob Garfield - Monday, April 20, 2015
This week marked the tenth anniversary of the publication in "Advertising Ag ...
- Adland Stocks Fall After Analyst's Advice To Exit Ad Sector
MAD, Steve McClellan - Monday, April 13, 2015
The four largest ad holding companies experienced stock declines Monday after Pivot ...
- Broadcast TV Advertising Forecast To Continue Early 2015 Decline
MediaDailyNews, Wayne Friedman - Monday, April 13, 2015
First-quarter U.S. domestic national TV advertising still appears to be "disappointing," accordi ...
- OTT Advertising Projected To Represent Half Of All TV Ad Revenue By 2020
MediaDailyNews, Wayne Friedman - Friday, April 10, 2015
TV advertising on forthcoming over-the-top services could represent about half of a ...
- There Is A Bear In Madison Avenue's Woods, And It's Kicking Back: Analyst Says Agency Rebates Are No Bull
MediaDailyNews, Joe Mandese - Monday, April 13, 2015
On the heels of last February's Omnicom downgrade, Wall Street analysts a ...
- Three Year Global AdSpend Forecast Growth Better Than Last Twenty
Research Brief, Jack Loechner - Friday, April 10, 2015
According to the new Advertising Expenditure Forecasts from ZenithOptimedia, global adspend wi ...
- The St. Louis Cardinals Will Win The World Series
MAD, Larissa Faw - Wednesday, April 8, 2015
That's according to a Prime Visibility analysis of early-season sentiment on soci ...
- Search Appears To Play A Role In Facebook Outpacing YouTube With Most Video Ad Buys
SearchBlog, Laurie Sullivan - Tuesday, April 7, 2015
U.S. digital video advertising spend will reach $14.38 billion by 2019, ...
- Major Media Cos. Forecast Lower Ad Revs
MediaDailyNews, Wayne Friedman - Thursday, April 2, 2015
Eight top companies -- CBS, Walt Disney, Discovery Communications, 21st Century Fo ...
- NRF Forecast: Easter Spending To Rise
Marketing Daily, Sarah Mahoney - Wednesday, April 1, 2015
While most - 58.6% - say they plan to do their shoppi ...