- Original Content Coming To Xbox Live
Around the Net In Online Marketing, Ross Fadner - Monday, March 31, 2008
Who needs Internet TV? The New York Times is reporting that Microso ...
- Unconventional Marketing Reaches Video-Game College Tour
Marketing Daily, Laurie Sullivan - Monday, March 31, 2008
[Gaming] The marketing campaign for the tour runs the gamut from colorf ...
- Paramount Joins The Game
Gaming Insider, Shankar Gupta - Friday, March 28, 2008
Paramount recently became the second studio (after Warner Bros.) to pursue vid ...
- Catalyst Launches Emerging Media Buying Service
Online Media Daily, Tanya Gazdik - Tuesday, March 25, 2008
San Francisco-based Catalyst is rolling out a new Emerging Media Buying Servi ...
- Brand Advertising on Game Sites Performs Best With Women Over 45
Research Brief, Jack Loechner - Monday, March 24, 2008
According to a recent newsletter from Dynamic Logic, analysis from their MarketNo ...
- Rockin' Sales
Gaming Insider, Josh Lovison - Friday, March 21, 2008
Harmonix released some incredible numbers this week about its title "Rock Band ...
- Cookie Jar Taps GoFish To Provide In-Game Ads For Upcoming RPG
Online Media Daily, - Friday, March 21, 2008
Cookie Jar Entertainment has tapped GoFish Corporation to be the exclusive provid ...
- Relevantis Rolls Out Ad Platform for Android
Online Media Daily, - Wednesday, March 19, 2008
Relevantis has launched Relevantis Universal Ad Platform, a monetization platform for W ...
- Panelists Call For Collaborative Gaming Organization
Online Media Daily, Laurie Sullivan - Wednesday, March 19, 2008
[Gaming] HOLLYWOOD, Calif. -- Executives from Activision, Electronic Arts and Double Fusi ...
- At OMMA, We Saw The Future, And It Was Freaky
Online Media Daily, Erik Sass - Wednesday, March 19, 2008
[Gaming] HOLLYWOOD, Calif. -- Imagine a remote control headset that scans yo ...
- Casual Gaming Takes Center Stage
Around the Net In Online Marketing, Ross Fadner - Tuesday, March 18, 2008
...
- Nintendo's Wii Leads In U.S. Console Sales
Around the Net In Brand Marketing, Thom Forbes - Friday, March 14, 2008
...
- EA: We Want Rockstar
Around the Net In Online Marketing, Ross Fadner - Friday, March 14, 2008
It's the Microsoft-Yahoo battle of the video game industry. Electronic Arts to ...
- Console Wars: Sony (Surprisingly) Leads While Xbox Cuts Prices
Gaming Insider, Shankar Gupta - Friday, March 14, 2008
The big news in the gaming world this week is the Xb ...
- Marketers And Virtual Worlds: Still More Questions Than Answers
Online Media Daily, Tameka Kee - Friday, March 14, 2008
[Gaming] For some brands, harnessing the power of virtual worlds--or even ju ...
- Gibson Says 'Guitar Hero' Infringes Its Patent
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 13, 2008
...
- Sega Of America Taps New VP/Marketing
Marketing Daily, - Thursday, March 13, 2008
Sean Ratcliffe brings to Sega more than 15 years of experience ...
- NBC Partners With LimeLife To Launch Mobile 'Law & Order' Game
Online Media Daily, - Wednesday, March 12, 2008
NBC Universal has partnered with LimeLife to launch "Law & Order: Celebri ...
- Myxer, Greystripe Ink Ad-Supported Mobile Game Distribution Deal
Online Media Daily, - Wednesday, March 12, 2008
Myxer and Greystripe have inked a content distribution deal that will ma ...
- IGame?
Gaming Insider, Josh Lovison - Friday, March 7, 2008
Wow. The iPhone SDK conference was yesterday, and what was shown w ...
- Deloitte, BrandGames Create Virtual World To Teach Teens About Business
Online Media Daily, Tameka Kee - Friday, March 7, 2008
[Gaming] Deloitte & Touche USA has partnered with BrandGames to bring busine ...
- Elusive Consumers Create Marketers' Needs For Branded Entertainment
Research Brief, Jack Loechner - Friday, March 7, 2008
According to research released recently by PQ Media, spending on branded entertainme ...
- Showtime's 'Dexter' Morphs Into Video Game
MediaDailyNews, - Thursday, March 6, 2008
Marc Ecko Entertainment has entered into a production agreement with Showtime Networ ...
- Electronic Arts Launches 'Army Of Two'
Online Media Daily, Douglas Quenqua - Thursday, March 6, 2008
[Gaming] When it comes to selling video games, controversy can propel ...
- MMO Games Are The Evolution Of Social Networks
Online Media Daily, Tameka Kee - Wednesday, March 5, 2008
[Gaming] Properties like Facebook and MySpace don't just have to deal wi ...
- eTagz and Sierra Online Partner For Video Game Promotion
Online Media Daily, - Tuesday, March 4, 2008
Soon the U.S. will enter into the annual college basketball tournament fren ...
- Gamer Ad Network Reaches 9 Billion Monthly Impressions
Online Media Daily, Tameka Kee - Tuesday, March 4, 2008
[Gaming] Intergi has emerged as the latest contender in the vertical ...