- Virtual Economy Set To Rake In Real Billions
Around the Net In Online Marketing, John Capone - Wednesday, December 30, 2009
Sure the real global economy may be tanking, but the future ...
- Lego Uses Movie Tie-Ins To Help Drive Sales In Shrinking Market
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 24, 2009
While the global toy industry slumped by 5% in the first ha ...
- Activision Debuts Guitar Hero Van Halen
Marketing Daily, - Tuesday, December 22, 2009
For Van Halen fans, it's like the Sammy Hagar era never existe ...
- Leveraging The Fanatic-For-Points Gamer
Gaming Insider, Shankar Gupta - Friday, December 18, 2009
Nearly anyone who's active on Xbox Live is aware of Gamerscore point ...
- Volkswagen Launches VWWinterWunderland.com
Marketing Daily, - Wednesday, December 16, 2009
Volkswagen of America, Inc. is has launched www.VWWinterWunderland.com, offering rebates and discoun ...
- Advergames Draw Scrutiny At FTC Food Forum
Marketing Daily, Karlene Lukovitz - Wednesday, December 16, 2009
Overall, the study found 83%, or 99 out of a total ...
- Activision Plans Zhu Zhu Pets Video Games
Marketing Daily, - Tuesday, December 15, 2009
Activision and GameMill Publishing will be developing and publishing video games bas ...
- Rock Band To Release Green Day Game
Marketing Daily, - Monday, December 14, 2009
The makers of the "Rock Band" video game will release a stand-alo ...
- McDonald's Ties 'Avatar' To Big Mac Promo
Marketing Daily, Aaron Baar - Thursday, December 10, 2009
McDonald's is taking consumers to the planet of Pandora via advertising, in-sto ...
- Game On: MSN Partners With IGN
Online Media Daily, Gavin O'Malley - Thursday, December 10, 2009
MSN has tapped News Corp.'s gaming news and information hub IGN.com ...
- Microsoft and Initiative Strive For Better Advertising Through Neuroscience
Online Media Daily, John Capone - Wednesday, December 9, 2009
Microsoft and Mediabrands' Initiative today released research seeking to get into consumer ...
- How Games Are Supporting Personalized Narratives
Gaming Insider, Josh Lovison - Friday, December 4, 2009
Online content, as it becomes increasingly interactive and tailored to the individua ...
- Electronic Arts Launches Debit Card
Marketing Daily, - Thursday, December 3, 2009
Electronic Arts is launching a prepaid debit card (co-branded with Visa) th ...
- Wal-Mart Woos Holiday Gamers With Price Cuts
Marketing Daily, - Wednesday, December 2, 2009
With Black Friday behind it, Wal-Mart Stores is issuing a "Game O ...
- Offerpal Starts New E-Commerce Program
Online Media Daily, - Wednesday, December 2, 2009
Offers network Offerpal Media has launched a new program that lets consume ...
- Online Offer Company gWallet Raises $10.5 Million
Online Media Daily, Mark Walsh - Tuesday, December 1, 2009
The scandal erupting over online offer networks hasn't stopped investors from pouri ...
- Doritos Names 8 Quarter-Finalists In Game
Marketing Daily, - Monday, November 30, 2009
In the next phase of the program -- in which gaming fa ...
- Oxygen Puts The 'O' In ShopOholic.com
Online Media Daily, Laurie Sullivan - Monday, November 30, 2009
While ShopOholic.com launched Monday, portions of the site will continue to ro ...
- Augmented Reality To Ramp On Mobile
MoBlog, Mark Walsh - Monday, November 30, 2009
Augmented Reality is generating lots of buzz as an emerging platform f ...
- Scion Unveils Facebook Game To Complement Banner Ads
Online Media Daily, Laurie Sullivan - Wednesday, November 25, 2009
Scion will launch a casual video game Monday on Facebook to unve ...
- Atari Relaunches Web Site With Free Games
Marketing Daily, - Monday, November 23, 2009
Atari, the once iconic video game maker, has relaunched its Atari.com W ...
- Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game
Online Media Daily, Laurie Sullivan - Thursday, November 19, 2009
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the seco ...
- Social Media Fires Up Video Game Marketing
Online Media Daily, Laurie Sullivan - Thursday, November 19, 2009
Facebook and Twitter campaigns have fueled the fire of video game marketi ...
- Scam Ad Suit Targets Facebook
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 19, 2009
Facebook and gaming startup Zynga are the defendants in a federal class-acti ...
- Xbox Social Goes Live
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 17, 2009
Thought video games were already attention-consuming? Facebook and Twitter integration with Microsoft ...
- The Futurist: Let the Games Begin
Media Magazine, Brian Van Eerden - Tuesday, July 14, 2009
Sunday afternoons will never be the same. They can't be. Ever sin ...
- TechCrunch Drags Social Gaming Into The Trenches
Gaming Insider, Josh Lovison - Friday, November 13, 2009
Social gaming is exploding, though currently that turn of phrase has ...
- Microsoft, ComScore Pair For Gaming Measure
Marketing Daily, Aaron Baar - Thursday, November 12, 2009
While the partnership may address the "desperate [need] for credibility" of in-ga ...
- Microsoft's Massive Teams With ComScore To Measure Gaming Ads' Effectiveness
Online Media Daily, Gavin O'Malley - Thursday, November 12, 2009
Microsoft's Massive in-game ad business has tapped comScore to glean greater insig ...
- 'Modern Warfare 2' Sells 7 Million Copies In 24 Hours
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
Beth Snyder Bulik writes that it "looks like a marketing mission accomplish ...