In the next phase of the program -- in which gaming fans were challenged to submit game ideas for Xbox LIVE Arcade -- the public will vote to determine the three semifinalists, who will pitch their ideas to Microsoft one final time.
Executives with PepsiCo's Frito Lay division said the promotion continues Doritos' initiative of turning control of the brand over to consumers. The company for the past two years has aired consumer-created television commercials during the Super Bowl.--Aaron Baar