- GameStop Gives NASCAR PowerUp
Marketing Daily, - Thursday, October 21, 2010
GameStop is promoting the national rollout of its PowerUp Rewards loyalty progr ...
- Sony PlayStation Reality Web TV Attracts Big Advertisers
Online Media Daily, Laurie Sullivan - Thursday, October 21, 2010
The Sony PlayStation Network has signed on Ford, Electronic Arts and t ...
- BBC Online Names New No. 2
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 21, 2010
The BBC this week named Ralph Rivera as director of digital med ...
- Game Over: Consoles Now Rival VCRs As Alternate TV Viewing Channel
MediaDailyNews, Joe Mandese - Thursday, October 21, 2010
TV may be going everywhere - from hand-held mobile to streaming Intern ...
- Is Microsoft's Kinect The Future Of Media?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 20, 2010
Forrester analyst James McQuivey has seen the future, and none other th ...
- EA Sports Expands Vision Of Mixed Martial Arts
Marketing Daily, Aaron Baar - Tuesday, October 19, 2010
A 30-second television spot that made its debut this week showcases t ...
- Jeep Makes Video Come To Life
Marketing Daily, Karl Greenberg - Tuesday, October 19, 2010
In conjunction with the release of the game on Nov. 9, Je ...
- Uproar Over Facebook Privacy Gaff Quieter This Time
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 18, 2010
Back to those nagging privacy issues, Facebook has reportedly been sending Us ...
- 'Duke Nukem' Dev Builds Goodwill With Community Project
Gaming Insider, Shankar Gupta - Friday, October 15, 2010
Any gaming enthusiast worth his or her salt knows the troubled ta ...
- Casual Gamer PlayFirst Has Another $9.2 M To Play With
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 14, 2010
Casual game maker PlayFirst has raised $9.2 million in Series C fundi ...
- Farmers Insurance Meets FarmVille
Marketing Daily, - Wednesday, October 13, 2010
Beginning next week, the 246-foot long Zeppelin will become a piece playe ...
- Bing Sponsors Katy Perry 'Tap Tap' Game
Online Media Daily, Mark Walsh - Thursday, October 14, 2010
In its tireless efforts to market Bing, Microsoft is turning to t ...
- Analysts: Social Games Going Into Overdrive
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 11, 2010
And you thought the social gaming market was already booming? Analysts te ...
- Russian's Mail.ru Group Eyes IPO
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 11, 2010
Russian Internet company Mail.ru Group -- which boasts strategic investments in so ...
- Why It Makes Sense For Microsoft To Roll Up Massive
SearchBlog, Laurie Sullivan - Monday, October 11, 2010
In-game advertising offers benefits to brands, but with technology progressing with lightni ...
- 'Gamer' Is Too Broad A Label
Gaming Insider, Josh Lovison - Friday, October 8, 2010
We've reached a point where the terms "gaming" and "gamer" are ju ...
- McDonald's Puts Its Own Farm, Virtual Prizes On 'FarmVille'
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
...
- EA Viral Campaign Features Suns' Nash
Marketing Daily, Aaron Baar - Tuesday, October 5, 2010
Steve Nash is known to many as a star basketball player. B ...
- Intel Sells Security Via Augmented Reality Game
Marketing Daily, Aaron Baar - Monday, October 4, 2010
"The subject of security is so deadly serious," Intel's Nigel Ballard sa ...
- Play With Power: Inspired By Gaming
Mobile Insider, Steve Smith - Tuesday, October 5, 2010
Since I began covering mobile media back in 2004 or so, ...
- Report: Yahoo's Ko Lands At Zynga
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 4, 2010
David Ko, who just put in his resignation as the head Yahoo ...
- LucasArts, Partners Promote 'Star Wars' Game
Marketing Daily, Aaron Baar - Friday, October 1, 2010
"'Star Wars' is this great brand, and LucasArts is an amazing videoga ...
- GameCrush Matches Men With Dream Game Dates
VidBlog, Steve Smith - Monday, October 4, 2010
Legend has it that just as generations of "football widows" have lo ...
- EA Digs Into Data To Cross Ad Channels
Online Media Daily, Laurie Sullivan - Thursday, September 30, 2010
Electronic Arts (EA) plans to unveil Thursday a cross-platform reporting dashboard th ...
- Chevrolet, Microsoft Go Multi-Screen For Volt
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
Instead of using a real steering wheel, the two -- who we ...
- Microsoft Kinect For Xbox Attracts Big-Name Advertisers
Online Media Daily, Laurie Sullivan - Monday, September 27, 2010
Disney, Chevrolet, Sprint and T-Mobile are banking on Microsoft Xbox 360 a ...
- EA Takes 'FIFA 11' On The Road
Marketing Daily, - Wednesday, September 22, 2010
For five weeks, two vehicles equipped with 15 TV and Sony PlayStati ...
- Controversies Swirl Over Purity Of Social Games, Microsoft's Jab At 'Nerds'
Gaming Insider, Shankar Gupta - Friday, September 24, 2010
Earlier this month, Microsoft hosted several press events to introduce its Kine ...
- Virtual World IMVU Combines Social Gaming And Avatars
Online Media Daily, Gavin O'Malley - Tuesday, September 21, 2010
Anxious to tap into a budding market, virtual world IMVU on Tuesd ...
- ANA Sides With Video Game Publishers
Marketing Daily, Karl Greenberg - Monday, September 20, 2010
The brief, urging the U.S. Supreme Court to agree that California shou ...