- Zynga Cutting Titles To Save Tail
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 31, 2012
As promised, Zynga is commencing with a major cost-cutting initiative that wi ...
- The Screens of 2012
Mobile Insider, Steve Smith - Monday, December 31, 2012
Here in the family test lab, every day is a gadget-filled Christma ...
- Contests Powered By Play
Gaming Insider, Stephen Baer - Friday, December 28, 2012
The competition for consumer attention is only intensifying, leaving marketers with so ...
- Mobile Mutes Holiday Cheer For Game And Camera Hardware
MoBlog, Steve Smith - Monday, December 24, 2012
Smartphones and tablets are devouring the middle of the markets for dedicat ...
- Forget The Mass Games, Play Speed DPRK!
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
The eminent Democratic Peoples Republic of Korea (or North Korea, for enemie ...
- Pharma Ads Get Lift In Mobile Games
Online Media Daily, Mark Walsh - Wednesday, December 19, 2012
Mobile gaming and pharmaceutical ads may seem an unlikely combination, but n ...
- Grammys Social Game No Trivial Matter
Marketing Daily, Aaron Baar - Wednesday, December 19, 2012
The Recording Academy, which puts on the awards, has launched a soci ...
- NBA Launches First 'Hoop Troop' Ad
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
The NBA is launching the first spot of its "NBA Hoop Troop ...
- Mobile Gaming Gains Ground
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 14, 2012
eMarketer reports that in the U.S., mobile gaming is quickly surpassing casual a ...
- Sure, You Know Jack!
MoBlog, Steve Smith - Friday, December 14, 2012
One of the venerable games of the early PC era comes ...
- Mobile Apps Explode, Gaming Huge
Online Media Daily, Gavin O'Malley - Thursday, December 13, 2012
Few trends shaped 2012 as profoundly as the growth of mobile app ...
- Toys R Us Plays With Social Discounts
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
Created in partnership with Ubisoft, the game invites players to build the ...
- Peapod Tells Gamers: Bowl With Turkeys
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
"I've always loved the 'Elf Yourself' promotion, and although we've often rais ...
- Lady A Gets In The Game
Marketing Daily, Aaron Baar - Tuesday, December 11, 2012
The popular country act has teamed with Gameloft to appear in "Oreg ...
- Nintendo's Wii U Console Gets LoveFilm
Around the Net In OMD Europe, Nina Lentini - Monday, December 10, 2012
LOVEFiLM has extended its partnership with Nintendo announcing its arrival on t ...
- B.o.B, Big Boi Working On Game Theme Song
Marketing Daily, Aaron Baar - Friday, December 7, 2012
The next big hit from Big Boi and B.o.B. may very we ...
- New Call Of Duty: $1 billion In 15 days
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 7, 2012
"Call of Duty: Black Ops II," the latest installment in Activision Blizzard ...
- Nissan Launches Campaign To Tout Nismo Juke-R
Marketing Daily, Karl Greenberg - Thursday, December 6, 2012
To promote the launch of the latest version of the car, whi ...
- PaeDae Launches Incentive Platform For Gaming
Online Media Daily, Erik Sass - Wednesday, December 5, 2012
Santa Monica-based tech firm PaeDae is introducing a new software prize platfor ...
- Sea World Launches Mobile Game
Marketing Daily, Aaron Baar - Monday, December 3, 2012
SeaWorld has launched its first mobile game available for the iPhone a ...
- Zynga Loses Preferred Facebook Status
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 30, 2012
In yet more bad news for Zynga, the online game maker h ...
- Thankful For Time Spent Together All Year Long
Engage:Moms, Donna Sabino - Friday, November 30, 2012
While we cherish the approaching holiday season as the time of ye ...
- Source It: PHD Revamps Global Planning With Gaming System
MediaDailyNews, Steve McClellan - Thursday, November 29, 2012
The Omnicom media shop is installing a global "operating system" for intern ...
- Did Facebook Just Unfriend Zynga?
The Social Graf, Erik Sass - Friday, November 30, 2012
Zynga is losing its special status as a preferred game developer ...
- SyFy Channel, Trion, To Spend $100M On TV Show/Video Game
Around the Net In Media, Phyllis Fine - Tuesday, November 27, 2012
In April, Comcast's SyFy Channel and Trion Worlds will launch what SyFy ...
- McDonald's China Customizes Angry Birds Game
Creative Media Blog, Amy Corr - Monday, November 26, 2012
Gaming and eating come together in a location-based campaign for McDonald's Chin ...
- In The Digital World, Only Winning Counts
Marketing: Sports, Bryan House - Monday, November 26, 2012
When it comes to creating the optimal Web experience, nowhere are standar ...
- Apple iPad, Mini Tops Kids' Wish List
Online Media Daily, Wayne Friedman - Monday, November 26, 2012
A Nielsen study shows that kids of all ages want personal TV/video-ty ...
- Google Launches VR Game Ingress, Integrates Brands, Locations
Online Media Daily, Laurie Sullivan - Tuesday, November 20, 2012
Google will soon begin testing the integration of brands like Jamba Jui ...
- Wii U Launch Will Be Big, But Will It Last?
Marketing Daily, Aaron Baar - Friday, November 16, 2012
"We believe it's highly likely that retailers will experience some Wii ...