B.o.B, Big Boi Working On Game Theme Song
The next big hit from Big Boi and B.o.B. may very well be the theme for a video game.
The two hip hop stars are collaborating on "Double or Nothing," which will be used as the official theme song for Electronic Arts’ 2013 release, Army of Two, the Devil’s Cartel. In addition to creating the theme, Big Boi (born Antwan Andre Patton) and B.o.B (a.k.a. Bobby Ray) voice characters in the game, helping gamers blast their way through Mexico’s most dangerous drug cartel.
"One of our primary goals with Army of TWO The Devil’s Cartel is to bring the feeling of watching an action blockbuster movie to the game and adding that great theme song really helps set the right vibe, almost like you’re in the theater,” said Julian Beak, executive producer at EA property Visceral Studios Montreal, in a statement. "And aside from a great song, Big Boi and B.o.B also delivered outstanding performances that are really going to add to the story."
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics Strong Showing In Quality May 17, 4:47 p.m.
For several years there's been convergence in the automotive market. No, we're not speaking of integrated ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out retailers have little to ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
Be the first to comment on "B.o.B, Big Boi Working On Game Theme Song"
Leave a Comment