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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • Driven By Consumer Control, BTS Shopping Starting Earlier in Marketing Daily on 07/07/2015

    "The consumer has taken control of the shopping season," Dallas Lawrence, senior vice president and head of corporate communications for Rubicon, tells "Marketing Daily." "Mom and dad are deciding when they shop, where they shop and how they shop."

  • Move Over, Black Friday, Here Comes Prime Day in Marketing Daily on 07/06/2015

    Amazon is holding a #PrimeLiving photo contest. For the contest (which also hypes the company's unlimited secure photo service for prime members), Amazon is encouraging members to take a selfie, showing how Prime has enabled some of their happier moments.

  • Consumers Satisfied With Smartwatches, So Far in Marketing Daily on 07/02/2015

    "They're meeting and exceeding expectations at this point," Kirk Parsons, senior director and telecom, media and technology practice leader at J.D. Power, tells "Marketing Daily." "As the devices become more complex, satisfaction rises."

  • Neato Knows No One Likes A Glitter Card  in Marketing Daily on 07/01/2015

    The campaign, which will run on websites such as and, are intended to reach a "specific demographic" of well-educated, media savvy women. Though the ads to have a cross-gender appeal.

  • Sprint Goes 'All-In' With Beckham in Marketing Daily on 07/01/2015

    "Imagine if you saw an ad for a hamburger, and they said the meat in the hamburger [cost] a dollar, and when you showed up, they said they were going to charge you for the bread, and for the lettuce," says Sprint CEO Marcelo Claure.

  • Internet, Smartphones, Women Fueling Fantasy Sports Growth in Marketing Daily on 06/29/2015

    The ability to act as a general manager or owner is becoming a top leisure activity not just for the hard-core male sports fan, but for others who find themselves with a little extra free time and a desire to make money.

  • Functionality, Brand Fuel Smartwatch Choices in Marketing Daily on 06/24/2015

    "Our data shows product appearance is the third most important factor. The manufacturers are beginning to pay more attention to the design and appearance of [the devices]," Tejas Meheta, research analyst with Parks Associates, tells "Marketing Daily."

  • Millennials Key To Home Automation Growth in Marketing Daily on 06/23/2015

    Says John Buffone, executive director of connected intelligence at NPD: "The product mix such as smart cameras, lights, and plugs fits the lifestyle of both homeowners and renters, which opens up a larger, younger and more tech-savvy consumer market."

  • Brands Shouting, But Consumers Aren't Listening in Marketing Daily on 06/22/2015

    "[Marketers] are talking at us rather than engaging with us, and we as consumers are beginning to tune them out," Chandar Pattabhiram, group vice president of product and corporate marketing at Marketo, tells "Marketing Daily."

  • Connected Home Device Interest Slowing in Marketing Daily on 06/17/2015

    Early consumer demand for home automation and security devices has dropped off, according to new research from Argus Insights, "Until things become easier and consumers don't have to cobble together a total solution, I believe we will continue to see this stagnation," says John Feland, CEO and founder of Argus Insights.

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