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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • Vizio Relies On Human Imagination For UHDTVs in Marketing Daily on 04/24/2015

    In a new series of digital video ads for its M-Series Smart televisions,Vizio uses only onscreen text, dramatic voiceover and sound effects to allow viewers to create an image in their mind's eye that would be as dramatic as one they might get from an advanced TV.

  • Carrier Experience Influencing Handset Satisfaction in Marketing Daily on 04/23/2015

    "This is the first time we've seen multiple brands ranking highest among carriers," Kirk Parsons, senior director and practice leader of telecommunications at J.D. Power, tells "Marketing Daily." "The quality of the phones is just getting better."

  • Consumers' Environmental Interest Extends Beyond Earth Day in Marketing Daily on 04/22/2015

    In the Information Age, however, it's the follow-through that matters most. Trumpeting one's "greenness" one day a year isn't enough for consumers, and pretty soon, not having a clear environmental program could be a key factor when they make brand choices.

  • Finally, An App That Rewards You For Sitting Around in Marketing Daily on 04/22/2015

    "This is all about turning the fitness tracking trend on its head and playing off Joe Boxer's irreverent [tone]," says Jamie Stein, vice president of public relations and member communications for Sears, Kmart and Shop Your Way.

  • Connected Devices Changing Viewing Habits in Marketing Daily on 04/20/2015

    "In many ways, we're experiencing a new golden age of content," the IAB's Sherrill Mane says. "The whole experience of the living room is going to change. It's creating more opportunities for marketers to be involved with consumers." That future is likely to be streamed content. According to the IAB survey, nearly two-fifths of consumers spend at least half of their time watching content streamed from the Internet.

  • Consumers Concerned About IoT Data, Privacy in Marketing Daily on 04/17/2015

    Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of research for home controls and energy at Parks Associates.

  • Panasonic Brings Far-Flung Families Together With 'HomeTeam' in Marketing Daily on 04/17/2015

    "It's the next best thing to being there in person," Steve Safier, president of health & wellness solutions for Panasonic Corporation of North America, tells "Marketing Daily." "Phone calls and ordinary video chats can leave grandparents searching for something to talk about."

  • EGO Power+ Promises Mower, Blower Revolution in Marketing Daily on 04/15/2015

    "If you own a gas-powered lawnmower, you know they're a pain in the ass to maintain, own, and operate," says Vinny Warren, CCO of The Escape Pod, the agency behind the campaign. "[EGO Power+] solves all the things you hate about gas-powered lawn mowers."

  • Wearables May Be Next Consumer Communications Channel in Marketing Daily on 04/14/2015

    "When we all joined Facebook, we did it for something specific, like connecting with others," Roger Huff, director of social media and digital strategy at Accent, tells "Marketing Daily." "But as it's grown, it's become a customer service channel."

  • Sprint Teaches Consumers About 'Six' in Marketing Daily on 04/13/2015

    "These [launches] are big events for all the carriers," Josh Sitzer, Sprint's director of social and digital marketing, tells "Marketing Daily." "We wanted to come up with a way to rise above the clutter."

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