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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • H.H.Gregg Shows Some Appliance Love in Marketing Daily on 02/09/2016

    "Valentine's Day is not something a TV retailer would normally celebrate," Andrew Vitale, digital marketing manager for H.h.gregg, tells "Marketing Daily." "[Appliances] are with you every day, so why not show them some love?"

  • Wireless Customers Becoming Comfortable Helping Themselves in Marketing Daily on 02/08/2016

    "What we're finding is a shift with certain consumer segments about how they're contacting their carriers, and it's a shift to self-service," Kirk Parsons, technology, media & telecom practice leader at J.D. Power, tells "Marketing Daily."

  • Fitbit Blazes Into Super Bowl in Marketing Daily on 02/05/2016

    "We know our target audience for Blaze -- the active consumer who likes to work hard and play hard -- is tuning in big time on Sunday," says Tim Rosa, VP of global marketing at Fitbit, "so this is the perfect time for a Fitbit Super Bowl ad."

  • Spalding Woos 'True Believers' in Marketing Daily on 02/04/2016

    "The campaign is a movement designed to engage millennial athletes and fans around a common thread of inner confidence that enables achievement of your personal best," Kenyatta Bynoe, senior director of marketing, tells "Marketing Daily."

  • Smartphones As Much For Entertainment As Communication in Marketing Daily on 02/03/2016

    Consumers are using their smartphones as much for entertainment purposes as they are for communication -- including texting and calling.

  • With Star Wars, Disney Is Strongest Brand in Marketing Daily on 02/03/2016

    The fruits from Disney's purchase of LucasFilm are paying off: The company that owns not only Star Wars, but ESPN, Pixar, the Muppets and Marvel is considered the world's most powerful brand by Brand Finance.

  • Neeson Lends Particular Skills To LG in Marketing Daily on 02/01/2016

    The Super Bowl is the perfect stage to unveil a new TV technology that will radically change the home viewing experience," David VanderWaal, vice president of marketing for LG Electronics USA, tells "Marketing Daily."

  • Pokemon Celebrates 20th With Super Bowl Spot in Marketing Daily on 02/01/2016

    The venerable entertainment brand -- which includes video game, trading card, cartoon and other properties -- will begin a year of celebration with its first commercial on the Super Bowl broadcast on Feb. 7.

  • Millennials Most Apt To Second-Screen in Marketing Daily on 01/28/2016

    While the primary reason for using the second screen is to access more information about the content they are viewing on the primary screen, Millennials are also using it to distract themselves during commercials.

  • Oscar Mayer Auctions 'Wienie-Bago' For Super Bowl Stay in Marketing Daily on 01/26/2016

    Collette Lee, brand manager for cold cuts and brand equity at Oscar Mayer, tells "Marketing Daily," "Since we have the Wienermobile in our fleet, we figured we could help football fans by giving them a completely new and unique lodging experience."

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