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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • Device Plans Leave Customers Less Satisfied in Marketing Daily on 08/03/2015

    The reason, says Kirk Parsons, senior director and technology, media and telecom practice leader at J.D. Power, is because the equipment installment plans themselves tend to be more complex (and unfamiliar) than the traditional plans.

  • HP's Sprout Nurtures Creativity in Marketing Daily on 07/31/2015

    In addition to the videos, HP will launch a truck tour this summer, giving consumers a change to try out the Sprout system, making something of their own, and entering for a chance to win one for themselves.

  • OTT Services Seeing High Churn Rates in Marketing Daily on 07/30/2015

    "The surprising element for us was Hulu Plus," says Brett Sappington, director of research at Parks Associates. "To shed a number of subscribers equal to half or more of your current subscriber base is a huge problem."

  • Dads Feeling Left Out Of Family Marketing in Marketing Daily on 07/30/2015

    "Marketers shouldn't leave dads out of the back-to-school shopping conversation," Lauren Weinberg, vice president of strategic planning and consumer insights at Yahoo, tells "Marketing Daily."

  • CMOs Want Better Data Expertise in Marketing Daily on 07/29/2015

    "Agencies are going to get a bit of a wake up call probably in the next few months," says Liz Miller, senior vice president of marketing for the CMO Council. "[Marketers] are still getting a campaign-to-campaign approach."

  • U.S. Cellular Uses Trips To Tout Network in Marketing Daily on 07/27/2015

    "What's important for us is [to communicate] that we have national coverage," Grant Leech, vice president of brand management at U.S. Cellular, tells "Marketing Daily." "We saw this as a way to use travel to reward our customers and show that."

  • Millennials Taking Early Smartphone Upgrades in Marketing Daily on 07/23/2015

    Early upgrade offers are not just for the young, but they're holding special appeal to the younger set. According to a poll of 1,000 Millennial smartphone owners, more than half (56%) have owned at least three smartphones in the last five years.

  • Consumers' WiFi Expectations Unmet in Marketing Daily on 07/23/2015

    Consumers are expecting WiFi wherever they go, but many are still having trouble with connectivity in their own homes, presenting both a challenge and an opportunity for the providers of wireless services.

  • Smartphones Losing Some Of Their Allure in Marketing Daily on 07/21/2015

    Despite projections that call for modest growth for smartphone sales throughout the year, consumer demand and interest in new devices appear to be dropping, according to Argus Insights.

  • Sling TV Effort Urges Millennials To Resist Pay TV Bullying in Marketing Daily on 07/20/2015

    For all the talk of consumers being in control, there's one place where they are still at the mercy of the companies in charge: pay television services.

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