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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

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  • Viacom Urges Social Change Via Video in Marketing Daily on 11/23/2015

    "Viacom and Witness are both dedicated to sharing the power of visual storytelling with citizens around the world," Ali Tuck, VP, corporate responsibility at Viacom, tells "Marketing Daily." "This powerful collaboration was a great opportunity."

  • Sony Goes After Music Lovers For Hi-Res Audio in Marketing Daily on 11/21/2015

    "Hi-Res audio has been a bit of a secret," Michael Cuellar, manager of video and sound, tells "Marketing Daily." "It's been overwhelmingly well received among audiophiles, but we really wanted to take this into the music-enthusiast space."

  • Netflix, Newbies Among Top OTT Services in Marketing Daily on 11/19/2015

    "Consumers are really interested in experimenting with OTT services," says Brett Sappington, director of research at Parks. "They like Netflix and Amazon and Hulu. And outside of those three, many consumers are experimenting."

  • Sprint Goes After Competitors' Customers in Marketing Daily on 11/18/2015

    Marketing for the new plan will contain familiar "Sprint World" elements, such as the company's signature yellow and white colors, to be easily identifiable during the busy holiday season, says Kevin Crull, Sprint's chief marketing officer.

  • AMA Calls For End To DTC Drug Ads in Marketing Daily on 11/18/2015

    The AMA will convene a task force to investigate drug advertising and launch an advocacy campaign to promote more choice and competition in the pharmaceutical industry as well as greater transparency into prescription drug costs.

  • Philips, Live Nation Merge Music And Lighting in Marketing Daily on 11/16/2015

    "We're always looking for opportunities with our emerging artists, and we've found lighting is endemic to what we do every day," Maureen Ford, president of local alliances at Live Nation, tells "Marketing Daily."

  • Consumers Intrigued By Smart Home Possibilities in Marketing Daily on 11/13/2015

    "[Smart Home technology] has the potential to touch across almost any category," Rob Barrish, GfK's senior vice president for technology in North America, tells "Marketing Daily." "There's a whole range of possible use-cases and hubs within the home."

  • Aaron Paul, T-Mobile Offer Binge Support in Marketing Daily on 11/12/2015

    Though the premise puts T-Mobile in a role as a kind of enabler, giving people what they want, even if it's bad for them, the idea is meant to be taken with a sense of humor, pointing out the streaming is not a problem when people use the T-Mobile network.

  • Millennials Want Entertainment From Brands in Marketing Daily on 11/10/2015

    "When brands are trying to provide some [social] content, they're up against friends and friends-of-friends for attention," Norty Cohen, Moosylvania's CEO, tells "Marketing Daily." "Having fun with consumers is really what works."

  • 'Star Wars' Fans Literally Disappear Into New Game in Marketing Daily on 11/09/2015

    As the marketing plans for EA's "Star Wars: Battlefront" game get underway, the company's long-time advertising agency, Heat, has created a two-minute long-form video that uses one iconic moment from the saga.

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