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AARON BAAR

Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at abaar01@comcast.net.

Articles by Aaron All articles by Aaron

  • WeBoost Launches Cell Signal Boosting Awareness Campaign in Marketing Daily on 09/03/2015

    "Cellphone signal issues are something everyone experiences, but people don't know there's a solution that's easy to install," Jamie Elgie, chief marketing officer at weBoost, tells "Marketing Daily." "We want to be the rising tide that lifts all boats."

  • From The Future, Neil deGrasse Tyson Talks 'The Martian' in Marketing Daily on 09/02/2015

    Making his acting debut playing a grayer version himself in the year 2035, deGrasse Tyson hosts a version of his National Geographic "StarTalk" program, speaking about the film's central Mars mission as "Our Greatest Adventure."

  • Connected TV Devices Reach Tipping Point in Marketing Daily on 08/31/2015

    John Buffone, executive director of NPD's Connected Intelligence service, tells "Marketing Daily": "When you reach 46 million [households], networks and programs have a reason to release their programming over-the-top."

  • Consumer Interest In Wearables Fading Fast in Marketing Daily on 08/28/2015

    "[Sales] are still growing year-to-year, but interest is sliding," John Feland, CEO and founder of Argus Insights, tells "Marketing Daily." "The fitness band market hasn't figured out what it can do beyond counting steps."

  • LG, HitRECord Partner For 'In-Between Moments' in Marketing Daily on 08/27/2015

    "LG is committed to helping all people -- not just artists -- make and share meaningful moments," Frank Lee, director of communications and account marketing at LG Electronics Mobilecomm, tells "Marketing Daily."

  • Save Water, Shower To A Short Song in Marketing Daily on 08/25/2015

    "We wanted to make sure we were bringing our message to all audiences in the Southern California region, especially on digital platforms," Sherita Coffelt, a representative for the California water district, tells "Marketing Daily."

  • 'Gamers' Cut A Broad Swath in Marketing Daily on 08/24/2015

    "There's always been a lot of diversity among gamers," Bryant Harland, technology analyst at Mintel (which just released new research on gamer profiles), tells "Marketing Daily." "But there's still this idea of what a gamer is like or should be."

  • Madden Season Returns With More Awesomeness in Marketing Daily on 08/21/2015

    "It wasn't our intent to be super reference heavy," Warren Cockrel, creative director at EA Sports' agency Heat, tells "Marketing Daily." "But we freed ourselves to look at how we could make the sequences better."

  • Sprint Asks, How About Forever -- Is Forever Good For You? in Marketing Daily on 08/20/2015

    "We wanted to be very direct about it," Tracy Palmer, Sprint's vice president of advertising, tells "Marketing Daily." "If we wanted to call something 'Forever,' we wanted to be clear about what we meant."

  • Pay TV Subscribers Changing Packages, Not Necessarily Leaving in Marketing Daily on 08/18/2015

    "We're seeing a lot of folks making changes to their packages," says Brett Sappington, director of research for Parks Associates. "There's a lot of change within the services, but there's not a whole lot of change within the subscriber base."

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