- MGM Resorts Partners With Royal Caribbean
Marketing Daily, Tanya Gazdik - Wednesday, October 31, 2012
Royal Caribbean International and MGM Resorts International are partnering on a progr ...
- Ford Focus Gets Big Placement In New 'Need for Speed'
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
"Having our vehicles in games gives consumers the first chance to dri ...
- Activision Goes Big For 'CoD: Black Ops 2'
Marketing Daily, Aaron Baar - Monday, October 29, 2012
In addition to Downey, Jr., who upstages a man with two tan ...
- Denny's Offers 'Hobbit' Menu, Collectibles
Marketing Daily, Karlene Lukovitz - Friday, October 26, 2012
Starting Nov. 6, the fast-casual chain will feature a limited-time menu wi ...
- Zynga Earnings Up on FarmVille
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 26, 2012
Zynga Inc., the biggest maker of social games, reported third-quarter revenue th ...
- Zynga Posts Q3 Loss, Bets On Real-Money Gaming
Online Media Daily, Mark Walsh - Wednesday, October 24, 2012
Struggling social games maker Zynga on Wednesday reported a loss of $52 ...
- Zynga Cuts Jobs Ahead Of Earnings
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 24, 2012
Ahead of what is widely expected to be a weak earnings repor ...
- Microsoft To Launch Xbox SmartGlass App, Aims Cross-Platform
Online Media Daily, Laurie Sullivan - Tuesday, October 23, 2012
Microsoft turns tablets and smartphones into control systems for music, movies a ...
- Zynga Posts Q3 Loss, Bets On Real-Money Gaming
Raw, Mark Walsh - Wednesday, October 24, 2012
Struggling social games maker Zynga on Wednesday
reported a loss ...
- Century 21 Plays 21st Century Marketing Game
Marketing Daily, Aaron Baar - Wednesday, October 17, 2012
"It's positioning our brand and our 'smarter, bolder, faster agent' for th ...
- Apps Boost Time Spent On Smartphones
Online Media Daily, Mark Walsh - Wednesday, October 17, 2012
The proliferation of smartphones have expanded the use of mobile apps. B ...
- Xbox 360 Rolls Out Internet Explorer Access Giving Brands Another Ad Channel
Online Media Daily, Laurie Sullivan - Tuesday, October 16, 2012
Microsoft began rolling out access to Internet Explorer (IE) on the Xb ...
- Nintendo Drops Wii Price
Marketing Daily, Aaron Baar - Monday, October 15, 2012
In advance of the introduction of its Wii U console game, Ninten ...
- Zynga Teams with Honda On Mobile Promo
Raw, Mark Walsh - Tuesday, October 16, 2012
Beleaguered social games maker Zynga has struggled to monetize the shift ...
- NPD: Mobile Game Price Sweet Spot Is $3
Marketing Daily, Aaron Baar - Friday, October 12, 2012
App-based gaming is on the rise, but the price to pay ...
- Gamification Ate My PowerPoint
Gaming Insider, Stephen Baer - Friday, October 12, 2012
At some point in your career, your brain probably experienced death ...
- Skylanders Giants Show Some Personality
Marketing Daily, Aaron Baar - Wednesday, October 10, 2012
Having scored a hit with its cross-platform game Skylanders Spyro's Adventure ...
- Gaming Use Brings More Men To TV
MediaDailyNews, Wayne Friedman - Tuesday, October 9, 2012
Although TV prime time and other day-part viewing has been largely dominat ...
- AOL Reboots Games.com
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, October 9, 2012
AOL this week is relaunching Games.com, featuring a library of more th ...
- Sony, Bridgestone In Court Over 'Kevin Butler' Ad Character
MediaDailyNews, Steve McClellan - Monday, October 8, 2012
Sony Computer Entertainment and Bridgestone Tire have gone to court over a ...
- Zynga Lowers Yearly Projections
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Friday, October 5, 2012
Just when you thought things couldn’t get any worse for Zynga, t ...
- Zynga Forecasts Q3 Loss, Lowers Outlook
Raw, Mark Walsh - Thursday, October 4, 2012
More bad news from beleaguered social games maker Zynga. The company ...