Gaming Use Brings More Men To TV
Although TV prime time and other day-part viewing has been largely dominated by women viewers for years, growing gaming console use is bringing more men to the TV screen. This trend
could act as a gateway to more traditional TV viewing.
For example, Nielsen says younger women 18-34 watch 4 hours and 11 minutes of TV a day -- with men 18-34 watching over 40 minutes
less, viewing 3 hours and 34 minutes a day.
But with new 7th-generation gaming consoles, the total screen gap is much smaller. Young men spend 48 minutes on gaming a day; women, 30 minutes.
That means total TV and gaming use brings men much closer to total screen activity: 4:33 for women and 4:22 for men.
Other research has shown that because many new gaming consoles have the
increasing ability to act like set-top cable/satellite boxes -- where users can access a range of programming apps and other over-the-top services like Netflix and Hulu -- men, in particular, will
steadily raise their overall TV screen activity.
Nielsen says: "That’s screen time with value, giving advertisers increased opportunities to target consumers no matter how
they’re using the consoles -- whether it’s playing the latest first-person combat game, bringing on an old sitcom or streaming a movie."
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television, finished its spring edition pretty close to where ... -
Motorola HIres Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' MySpace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "Gaming Use Brings More Men To TV"
Leave a Comment