- Top 10 Tips For Marketing In 2011
Engage:Millennials, Tina Wells - Thursday, December 30, 2010
As 2010 comes to a close, I'm sure we'll all be inundat ...
- Gen Y Really Does LIKE Your Brand -- You Can Bet Your 2011 Budget On It
Engage:Millennials, Kristine Shine - Friday, December 24, 2010
Twenty ten was an eye-opening year for all of us in t ...
- For Day's And Gen Y, Fair Trade Diamonds Sparkle
Marketing Daily, Sarah Mahoney - Wednesday, December 22, 2010
While the industry continues to grapple with the concerns about blood diamond ...
- It's The 1980s All Over Again With Ford's New Minivan
Around the Net In Brand Marketing, Nina Lentini - Monday, December 20, 2010
Those kids who grew up riding in minivans are now parents themselve ...
- College Students To Marketers: 'Cut The Clutter'
Engage:Millennials, Morgan Stewart - Friday, December 17, 2010
Looking around the web, there is no doubt that companies have, ...
- Retail Redefined
Engage:Millennials, Dan Coates - Friday, December 10, 2010
After reviewing a robust yet discount-driven Back to School shopping season, ...
- Is Your Website Gen Y Ready?
Engage:Millennials, Mike Doherty - Friday, December 3, 2010
It seems that the old adage, "if you build it, they wi ...
- Something Else To Learn From Gen Y: How To Structure Your Business
Engage:Millennials, Kristine Shine - Monday, November 22, 2010
To be successful in today's ever-changing business world, follow a few ...
- Study: Gen Y Puts Brakes On Car Ownership
Marketing Daily, Karl Greenberg - Monday, November 22, 2010
Cost of ownership was the biggest reason respondents gave for wanting ...
- Here We Go Again ...
Engage:Millennials, Michele Souder, Morgan Stewart - Friday, November 19, 2010
Building a social media strategy is an imperative for any brand ...
- Study: Industry Should Focus On Millennials
Marketing Daily, Tanya Gazdik - Monday, November 15, 2010
A lack of trust continues to be a challenge for financial institution ...
- Segments And Shifts
Engage:Millennials, Dan Coates - Friday, November 12, 2010
One tempting reaction to variance within a generation is to "call ...
- IHOP Expanding On College Campuses
Marketing Daily, - Monday, November 8, 2010
The partnership includes a two-year test program to develop five IHOP Expre ...
- The Election Is Challenging Gen Y Values: Impatience Versus Optimism
Engage:Millennials, Mike Doherty - Friday, November 5, 2010
President Obama's answer to a question Jon Stewart asked on a rece ...
- Are Young People More Interested In Gadgets Than Cars?
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 4, 2010
Allison Linn writes that some teens and 20-somethings are opting out ...
- Millennials Value Marriage Highly, But In Their Own Way
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 3, 2010
Millennial couples (people generally in their 20s) want wedding experiences -- includi ...
- Youth Insights About Coping Will Drive New Suicide Prevention Effort
Engage:Millennials, Jason Bakker - Friday, October 29, 2010
There is no question that Gen Y struggles with real issues a ...
- Gen Y To Kill The Christmas Card?
Marketing Daily, - Tuesday, October 26, 2010
"More important, however, is that the Millennial generation is accustomed to communicati ...
- The Beauty Of This Generation
Engage:Millennials, Kristine Shine - Friday, October 22, 2010
If companies are aiming to win over Gen Y, which has prov ...
- External Validation Drives Gen Y Purchases
Marketing Daily, Karlene Lukovitz - Thursday, October 21, 2010
"These young adults are finding their place in the world, and looki ...
- For Gen Y Gals, Levi's Finds The Plan Is 'No Plan'
Marketing Daily, Sarah Mahoney - Wednesday, October 20, 2010
While Levi's expected the data to substantiate Gen Y's much-discussed free-spiritedness, Ma ...
- Your Brand On Facebook: TMI?
Engage:Millennials, Michele Souder, Morgan Stewart - Friday, October 15, 2010
Unlike email -- where messages can be highly personalized -- your Facebo ...
- Mercedes-Benz Talks To Gen Y To Refine Programs
Marketing Daily, Karl Greenberg - Monday, October 11, 2010
Steve Cannon says the Generation Benz program has come out of ...
- Social Network Disconnect
Engage:Millennials, Dan Coates - Friday, October 8, 2010
Supremely confident in their own capabilities, Gen Y simply feels that th ...
- Is It Them Or Us?
Engage:Millennials, Mike Doherty - Friday, October 1, 2010
This generation is bigger than the boomer generation and we as academ ...
- Make It An Event!
Engage:Millennials, Kristine Shine - Friday, September 24, 2010
This is a generation that doesn't simply want to be connected; th ...
- Customer Service IS Marketing
Engage:Millennials, Morgan Stewart - Friday, September 17, 2010
Gen Y drove the adoption of open communication technologies and that adopti ...
- Being Social
Engage:Millennials, Dan Coates - Friday, September 10, 2010
As we measure the marketing efforts that target Gen Y, we c ...
- With Underwood, Gen Y Gets First Wrinkle Cream
Marketing Daily, Sarah Mahoney - Thursday, September 9, 2010
Looks like it's time for Gen Y to start thinking about crow ...
- Designing A Millennial-Run Business
Engage:Millennials, Mike Doherty - Friday, September 3, 2010
As the president of a company that is nearly 80 years o ...