Those kids who grew up riding in minivans are now parents themselves. Ford is betting that these Millennials are looking for smaller, more fuel-efficient alternatives to the modern super-sized
minivans.
The company plans to heavily market the C-Max, which marks Ford's return to the minivan segment for the first time in seven years.
Ford's timing might be good: After years
of declines, minivan sales are up 9.3% this year, about the same as 2010 industry sales.
Read the whole story at Detroit Free Press »