- Gen Y, Gen Curious: The World's Most Interesting Demo
Marketing Daily, Sarah Mahoney - Saturday, December 29, 2012
I write several hundred stories a year for MD, touching on ma ...
- The Prefrontal Cortex Is The Way To Millennials
Engage:Millennials, Caroline Winnett - Friday, December 21, 2012
Like many generations before, today's Millennials are a coveted group for marketer ...
- Q&A: Affluence And Gen Y -- It Takes $200,000
Marketing Daily, Sarah Mahoney - Tuesday, December 18, 2012
"This is a generation in transition," Digitas' George Scribner tells Marketing Dail ...
- New Tostitos Cantina Chips Target Gen Y
Marketing Daily, Karlene Lukovitz - Monday, December 17, 2012
Frito-Lay's Tostitos is looking to attract more Millennials with a new lin ...
- Lenovo Offers Ultimate NFL Fan Dream
Marketing Daily, Aaron Baar - Saturday, December 15, 2012
To promote the contest, Lenovo partnered with FunnyorDie.com to create a seri ...
- A Look Into The Crystal Ball: Top Trends For 2013
Engage:Millennials, Emily Anatole - Friday, December 14, 2012
We track youth's habits and trends constantly, examining how Millennials, the large ...
- Defining Hispanic Millennials' Food Preferences
Marketing Daily, Karlene Lukovitz - Tuesday, December 11, 2012
Millennials, aged 22 to 35, make up fully 65% of the U. ...
- Audio-Device Maker ALO Flies United
Marketing Daily, Karl Greenberg - Tuesday, December 11, 2012
Comprising old-school, full-page black-and-white print ads with '60s vintage typography and ...
- Going 'All In'
Engage:Millennials, Sharalyn Hartwell - Friday, December 7, 2012
There's a point in a poker game when you've assessed the streng ...
- Gap Pushes Out-of-Home Ads
Marketing Daily, Steve McClellan - Wednesday, December 5, 2012
With consumer attention dwindling in top markets, Gap has used new a ...
- Let's Get Physical
Engage:Millennials, Mike Doherty - Friday, November 30, 2012
Given that Millennials are in their prime athletic years (18-35), it mig ...
- Live Nation Deal: Just Press 'Play' For Chevy Sonic
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
The site is focused almost entirely on fan content culled from soci ...
- Bro, Don't Belittle Me: Insights For Connecting With Today's Millennials
Engage:Millennials, Scott Eagle - Friday, November 23, 2012
Millennial males are not insensitive baboons. They're in tune with their feelin ...
- Spring Break: Ignore At Your Own Risk
Engage:Millennials, Sherry Orel - Tuesday, November 20, 2012
Mention the words "spring break" to marketers, and many turn up the ...
- Millennials Optimistic Despite Economic Woes
Around the Net In OMD Europe, Nina Lentini - Sunday, November 18, 2012
The global study found that young people in Spain felt most affect ...
- The Primer On Tech
Engage:Millennials, Ryan Crowder - Monday, November 19, 2012
Entitled, demanding, out-spoken, and flighty; there are a lot of negative stereotyp ...
- Brainy Secrets: Gen Y, Boomers Shop Differently
Marketing Daily, Sarah Mahoney - Wednesday, November 14, 2012
"A big issue is that we all tend to feel overwhelmed wh ...
- Campbell's Go Soups Add Zing For Millennial Palates
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2012
The company is promoting the new sku entirely online, per Nelson Warle ...
- Gen C Ready To Click And Share Mobile Offers
Mobile Marketing Daily, Steve Smith - Monday, November 12, 2012
Young adults between the ages of 18 and 34, dubbed 'Generation ...
- Millennials Are Re-Shaping The Concept Of 'News'
Engage:Millennials, Emily Anatole - Friday, November 9, 2012
Millennials are often criticized for not consuming news, but, despite this perceptio ...
- Millennials: The Scoop On Food, Dining, Clothing
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2012
Consumers 16 to 34 are indeed different than older consumers when ...
- NPD: Millennials Eating Out Less Than In Past
Marketing Daily, Karlene Lukovitz - Monday, November 5, 2012
In a piece of bad news for the restaurant industry, the N ...
- Supporting A Cause Beyond Your Bottom Line
Engage:Millennials, Sharalyn Hartwell - Friday, November 2, 2012
Blame it on being raised by idealistic Baby Boomer parents. Blame ...
- Youth Want Diversion, Material Gain From Social
Around the Net In OMD Europe, Nina Lentini - Sunday, October 28, 2012
Luke Mitchell, head of youth strategy at research organisation The Beans Grou ...
- Stop Shouting! Why Enabling Brand Discovery Works Best
Engage:Millennials, Nicole Granese, Danielle Rector - Friday, October 26, 2012
We've all read the headlines, that Millennials are the hardest generation ...
- Macy's Involves Marilyn To Woo Gen Y
Marketing Daily, Sarah Mahoney - Friday, October 19, 2012
It says it will launch 13 new brands, such as one nam ...
- Track Away But Improve Their Online Experience
Engage:Millennials, Leighton Webb - Friday, October 19, 2012
"Do Not Track" has been a hot topic for a seemingly lo ...
- MTV: Youngest Millennials Flee To Twitter
Marketing Daily, Sarah Mahoney - Wednesday, October 17, 2012
"We went to one [incubator] where there was a canoe-maker, someone designi ...
- Radically Connected Kids
Media Magazine, Carrie Cummings - Friday, September 28, 2012
They were born in 1993 and 1994, and they're just now comi ...
- Making TV More Social For Multi-tasking Millennials
Engage:Millennials, Emily Anatole - Friday, October 12, 2012
The television industry is ever-changing as Millennials, in particular, are consuming conte ...