- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About Economy
Email Insider, Ray Schultz - Thursday, April 25, 2024
Free postage and gifts are favored by Gen Z, Sheer ID report ...
- New Brand Consultancy Dang Targets Gen Z, Gen Alpha
MAD, Fern Siegel - Thursday, April 18, 2024
Dang developed its own a blueprint for marketers, a user-centric process ...
- With Romcom Spoof, CeraVe Expands 'Medutainment'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The L'Oreal-owned brand understands everyone needs a little help finding the moisturiz ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Roblox Partners With PubMatic To Increase Video Ad Sales
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
The partnership with PubMatic will enable programmatic media buying of the popul ...
- Teens Ditching Established Brands For Small Innovators
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
Piper Sandler's newest survey of young consumers shows New Balance catching ...
- Hinge Sends Deleted Apps To Heaven
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
Once people find true love, that discarded app icon has to ...
- College Students Split On How TikTok Ban Might Affect Their Grades
MediaDailyNews, Colin Kirkland - Friday, April 5, 2024
A new study finds Gen Z views TikTok as a relied-upon education ...
- With New Agency And Loyalty Push, Carter's Flexes For Gen Z
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2024
The children's apparel company wants to win over America's newest generation ...
- Beyond Swipes: BLK's Animated Saga Of Black Romance
D2C Insider, Sarah Mahoney - Monday, March 11, 2024
The app uses animation to talk about the long history of Bla ...
- At Weddings, Elvis Is In -- Hashtags, Ed Sheeran Are Out
Retail Insider, Sarah Mahoney - Wednesday, March 6, 2024
The Knot's latest research hints at how Gen Z is beginning ...
- Solution For Gen Z Screen Addiction? A Barbie Flip Phone
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
HMD and Mattel team up for '90s-inspired antidote to doom-scrolling. ...
- Hinge Helps Lonely Gen Z Daters Unplug
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
To make the Global Day of Unplugging friendlier for young singles, t ...
- Gen Alpha -- Not
Planning & Buying Insider, J. Walker Smith - Tuesday, February 20, 2024
Alpha is not a generation. Children born after 2012 -- the "cut-of ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- Easy Goes Gen Z: They Are Least Suspicious, But Most Likely To Opt Out
Email Insider, Ray Schultz - Thursday, February 1, 2024
Gen Z seems to have a particular aversion to being on ema ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- Chipotle Gears Up For 'Burrito Season,' Adds Perks To Appeal To Gen Z Employees
Marketing Daily, Teresa Buyikian - Wednesday, January 24, 2024
The chain announces new benefits as it looks to hire 19,000 addition ...
- TikTok: The Gen Z Search Engine
MediaDailyNews, Laurie Sullivan - Tuesday, January 16, 2024
When Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- Metaverse Marketing: Virtual Games Deliver For Brands, Consumers in 2023
Marketing Daily, Colin Kirkland - Thursday, December 14, 2023
Gamefam was responsible for some of the top-rated games and events ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- JanSport Rethinks Gen Z, One Backpack At A Time
Marketing Daily, Sarah Mahoney - Monday, December 4, 2023
With the launch of Liminal, the back-to-school brand takes an expanded lo ...
- Why Gen Z Loves Store Brands
Marketing Daily - Top of the News, Sarah Mahoney - Monday, November 27, 2023
It's not just because they're young and broke. They also see private-lab ...
- Report: Zoomers Are Driving The 'Era Of Mass-Niche'
Mediapsssst, Richard Whitman - Wednesday, November 15, 2023
The report, from Horizon Media's WHY Group, finds that Gen Z ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI Experiences
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
In an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- Kodak Moments Frames Personal Stories, Promotes Old-School Style
MAD, Fern Siegel - Monday, November 13, 2023
The campaign, geared to Gen Z and millennials, encourages them to showca ...
- Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality Ads
MediaDailyNews, Laurie Sullivan - Sunday, November 5, 2023
A study by Magna Media Trials and Samsung Ads explored Gen ...
- TikTok Remains Favorite Social Media App For U.S. Teens
Research Intelligencer, Robert Williams - Sunday, October 15, 2023
Snapchat and Instagram also among the most popular social media apps amo ...
- Brands Need To Get Serious, At Least A Little
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 10, 2023
Consumers have had enough of brands that try too hard. "Being wei ...
- Nike, E.L.F. And Chick-fil-A Still Rule Teens World
Marketing Daily, Sarah Mahoney - Tuesday, October 10, 2023
The latest research from Piper Sandler shows teens cutting back a bi ...