- Greenpeace And 'Star Trek' Actor Shatner Target HP
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 29, 2009
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- Redefining Value
Marketing: Green, Todd O'Donald - Wednesday, July 29, 2009
The opportunity for CPG brands is to connect with the evolved definiti ...
- It's Time To Demand Responsibility From Consumers, Too
Marketing: Green, Hugh Hough - Wednesday, July 22, 2009
Brands should not only continue their CSR efforts, they should expand th ...
- Top 10 Greenest U.S. Brands
Marketing Daily, - Monday, July 20, 2009
1. Green Works (Clorox) 2. Burt's Bees 3. Tom's of Maine ...
- Study: Stores Not Doing Enough To Sell Green
Marketing Daily, Sarah Mahoney - Monday, July 20, 2009
Grocery and mass are the channels where most shoppers expect to purcha ...
- Wal-Mart To Require Environmental Labels For Its Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 16, 2009
In four short years, Wal-Mart has gone "from whipping boy of t ...
- Toyota Goes Mobile for Prius
Marketing Daily, - Tuesday, July 14, 2009
Toyota has launched a mobile site for its Prius Hybrid. The sit ...
- Framing Of Cause Critical To Consumers
Marketing: Green, Jeremy Kees - Wednesday, July 15, 2009
If cause-related marketers want to appeal to the largest possible audience ...
- HP Partners With Green Social Network For Contest
Marketing Daily, - Thursday, July 9, 2009
Hewlett Packard is partnering with green social network Greenwala to sponsor ...
- Earthbound Farm, Naked Juice Using Post-Consumer Plastic
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
Earthbound Farm, the nation's largest grower of organic produce, is announcing tod ...
- Consumers Look To Ease Carbon Footprint Guilt
Marketing Daily, Aaron Baar - Wednesday, July 8, 2009
In the 21 countries covered in the survey, women were generally mo ...
- When It Comes To Packaging, Less Is More
Marketing: Green, Ted Mininni - Wednesday, July 8, 2009
Here are cost savings that go right to the bottom line. T ...
- Synovate Asks: Is A Green Car A Dream Car?
Marketing Daily, - Monday, July 6, 2009
Market-research firm Synovate has a new study showing that six in t ...
- What Exactly Does The USDA Organic Seal Stand For?
Around the Net In Brand Marketing, Thom Forbes - Friday, July 3, 2009
Consumers are not always getting what they expect when they buy foo ...