- Appliance Makers Want National Standards In Clunkers Program
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
A $300 million federal program aiming to create a buying-frenzy for energy-efficie ...
- Clunkers Tally Shows Toyota Sold Most; More Buyer Regret Than Usual
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
The Cash for Clunkers program resulted in a total of 690,114 n ...
- Chrysler Challenged By Perception Of Its Electric Cars
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
Chrysler needs to change the perception that it is behind in t ...
- Survey Indicates Green Marketing Needs To Be Sliced And Diced
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 27, 2009
A new study finds that 59% of green consumers say economic consideratio ...
- Meeting Consumers' Emerging Values
Marketing: Green, Claire Ratushny - Wednesday, August 26, 2009
Social responsibility, transparency and environmental values are resonating with consumers. Companies th ...
- Just Tell The Truth
Marketing: Green, Gil Friend - Wednesday, August 19, 2009
Inaccurate or overstated green claims can turn people off of green marketi ...
- Farmwashing: Big Food's Branding Woes ... Again
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
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- Whom Do You Trust To Make Green Marketing Claims?
Marketing: Green, Jacquelyn A. Ottman - Wednesday, August 12, 2009
At the end of the day, the most potent source of credibili ...
- Naming Names: The 10 Worst Green Brand Handles
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 11, 2009
In the wake of the announcement of the naming of the Niss ...
- Sprint To Offer Samsung's Reclaim
Marketing Daily, - Thursday, August 6, 2009
Beginning Aug. 16, Sprint will begin offering Samsung's Reclaim phone, which t ...
- Has Whole Foods Found Its Recessionary Sea Legs?
Marketing Daily, Sarah Mahoney - Wednesday, August 5, 2009
The good news is that Whole Foods Markets seems to have slow ...
- When The 'G' in G-Phone Doesn't Stand For 'Google'
MoBlog, Mark Walsh - Thursday, August 6, 2009
Eco-conscious mobile users, your green phone has arrived. Sprint today
unveiled ... - Whole Foods To Push Organics As Scholars Debate Their Benefits
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
Whole Foods Market is expanding its organic food offerings and will laun ...
- Attention As A Renewable Resource
Marketing: Green, Brad Stewart - Wednesday, August 5, 2009
How do we get repetitive views in online media, if marketers a ...
- Nissan Motor Turns Over A New Leaf, Going Electric
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
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