- Power: Electric Car Haloes Not Plugged Into Reality
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
According to the report, no amount of advertising will get large numbe ...
- To Err -- Make That Green -- Is To Be Human
Marketing: Green, Brad Stewart - Wednesday, October 27, 2010
Marketers and advertisers need to continue to tap into the powerful ange ...
- Report Finds Most 'Green' Product Claims Aren't True
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
Wendy Koch reports that a new study finds that 73% more produc ...
- Green In The U.S.A.
Marketing: Green, Greg Menken - Wednesday, October 20, 2010
It could be that for the first time in decades, the Americ ...
- Wal-Mart Announces Major Initiative To Buy More Local Produce
Around the Net In Brand Marketing, Thom Forbes - Friday, October 15, 2010
Environmental advocates are generally applauding Wal-Mart's plans to invest in training a ...
- Whirlpool Launches Uber-Green Washer
Marketing Daily, Sarah Mahoney - Thursday, October 14, 2010
Called the Duet, the machines exceed the current government requirements by 160 ...
- Bosch Touts Green Credentials With Contest
Marketing Daily, - Tuesday, October 12, 2010
Appliance maker Bosch is promoting energy conservation with a "Watts Your Gre ...
- The Fab Five
Marketing: Green, Michael Martin - Wednesday, October 13, 2010
Campaigns that make profit through change need to work on five lev ...
- Consumers Don't Want To Pay More For Eco-Friendly Products
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
Speaking of the government, Mark Dolliver tells us that while it's a ...
- FTC Proposes New Green Marketing Rules
Around the Net In Media, Fern Siegel - Friday, October 8, 2010
Aiming to clear up consumer confusion about "eco-friendly" products, the Federal Tra ...
- FTC Suggests That 'Eco-Friendly' Be Banned From Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
New rules on green marketing proposed by the Federal Trade Commission yesterd ...
- Gap Asks Consumers To Recycle Their Jeans
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
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- Automakers Talk To Municipalities, Consumers About Electric Cars
Marketing Daily, Karl Greenberg - Wednesday, October 6, 2010
Sparks are flying as several automakers are trying to generate interest ...
- Smart Plans Five-Door Car In U.S.
Marketing Daily, - Wednesday, October 6, 2010
Smart USA, which markets the ultra-diminutive Smart two-seater plans a five-door c ...
- FTC Guides Could Restrict Marketers' Environmental Claims
Online Media Daily, Wendy Davis - Wednesday, October 6, 2010
Marketers that use broad terms like "carbon neutral" or "green" in the ...
- Double Jeopardy
Marketing: Green, Jeff Dubin - Wednesday, October 6, 2010
Familiarity may breed contempt in many situations but, with green products, unfamiliari ...