- Dog Doo Drop Raises Eyebrows For Parvovirus Awareness
Marketing Daily, Les Luchter - Tuesday, April 23, 2024
Elanco Animal Health drops fake dog poop in major cities to sh ...
- Pollen Season Meets 'Polin' Season As Flonase Teams With 'Bridgerton'
Marketing Daily, Les Luchter - Wednesday, April 17, 2024
The partnership is having fun with "Bridgerton" characters Penelope and Colin havi ...
- Aleve's 'Painful Truth' Takes On Opioids
Pharma & Health Insider, Les Luchter - Thursday, April 18, 2024
The lightly branded message encourages consumers to explore the possibility of non-opio ...
- Kenvue Launches Versalie, Virtual Menopause Brand
Marketing Daily, Les Luchter - Tuesday, April 16, 2024
Telehealth services, a curated D2C shopping portal and educational materials come togeth ...
- This Story Is 'Easy To Swallow': Tylenol Launches Brand Extension
Marketing Daily, Les Luchter - Monday, April 15, 2024
New technology could well help Tylenol capture a perhaps surprisingly large numb ...
- 'Risk'y Business: GeneType Sets Consumer Campaign
Marketing Daily, Les Luchter - Sunday, April 14, 2024
Genetic tests, as sold D2C by startup brand GeneType, can indicate yo ...
- 'Monsters in Waiting' Rooms Help 'Flip The Script' On Overused Antibiotics
Marketing Daily, Les Luchter - Wednesday, April 10, 2024
Amber, the monster sculpture made up of pill bottles, symbolized the antibioti ...
- PBS Doc, Graphic Novel Shine A Light On Parkinson's Disease
Pharma & Health Insider, Les Luchter - Wednesday, April 10, 2024
The online Sleep Survey, launched mid-March in conjunction with Abbvie,"delves into t ...
- PH-D Taps Curiosity As Creative, Social AOR
Accounts on the Move, Fern Siegel - Tuesday, April 9, 2024
A new brand campaign is slated for summer - the first ...
- Deodorant, Sushi, Binge-Watching Can Affect Hair Growth, Says Nutrafol Campaign
Marketing Daily, Les Luchter - Tuesday, April 9, 2024
For example, eating sushi can disrupt zinc's ability to promote hair growt ...
- Voquezna Ad Stars Superhero Who Kicks Acid Instead Of Butt
Marketing Daily, Les Luchter - Monday, April 8, 2024
Phathom Pharmaceuticals launches what it calls the first major innovation to tre ...
- Ritual Claims It Picks The Best Supplement Ingredients
Marketing Daily, Les Luchter - Wednesday, April 3, 2024
"We obsess over every ingredient, like a mother.....r," shouts a new billboa ...
- Cute Dinosaur Helps Sell Asthma Med
Marketing Daily, Les Luchter - Monday, April 1, 2024
Standard rescue inhaler albuterol is compared to a dinosaur -- who howev ...
- This Merck Exec's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 12, 2024
"It really forced me to grow up quickly, but it was o ...
- Despite Brutal Quarter, Walgreens Is Gaining
Marketing Daily, Sarah Mahoney - Friday, March 29, 2024
The retailer overspent on healthcare ambitions and announced a $5.8 billion write-o ...
- Cronut Inventor's New Creation Is Out For Blood, But In A Good Way
Marketing Daily, Les Luchter - Friday, March 22, 2024
Pastry chef Dominique Ansel created the "3 Lives Bar" to reward peop ...
- Elmo Hums For Ad Council, Continues As Champion Of Mental Health Support
Marketing Daily, Les Luchter - Thursday, March 21, 2024
Elmo and his Muppet friends star in a PSA that focuses ...
- Can Magnetic Frequency Waves Turn Back The Clock In Deep Sleep?
Pharma & Health Insider, Les Luchter - Thursday, March 21, 2024
The SolTec System reportedly interacts with the nervous system to enhance t ...
- Ted Danson Stars In Sotyktu Campaign Extension
Marketing Daily, Les Luchter - Tuesday, March 19, 2024
In the first video of a series, Danson interviews an actual plaq ...
- Opioid Hotline Runs OOH Outside Pharmacies
Marketing Daily, Les Luchter - Sunday, March 17, 2024
Billboards connect addicts to recordings "to get advice on how to qu ...
- HeHealth App Quickly Allays (Or Confirms) Male STD Fears
Pharma & Health Insider, Les Luchter - Thursday, March 14, 2024
Everything you always wanted to know about this app, which focuses ...
- Lantern Pharma Targets Surprising Group For Lung Cancer Screenings
Marketing Daily, Les Luchter - Tuesday, March 12, 2024
Yes, nonsmokers get cancer: 25 never-smokers die daily from lung cancer ...
- Who Knew Mites Could Be This Cute?
Marketing Daily, Les Luchter - Wednesday, March 6, 2024
Adorable animated versions of mites, which cause symptoms like eye irritation, st ...
- Rosy App Expands Women's Health Content
Marketing Daily, Les Luchter - Tuesday, March 5, 2024
Five-year-old women's sexual wellness app Rosy today transforms into an overall women ...
- Omron Debuts Film To Hear 'The Sound of AFib'
Marketing Daily, Les Luchter - Friday, March 1, 2024
"Listen to Your Heart" is music that evokes a "heartbeat in harmo ...
- Ozempic, Oprah, And Weight Loss Culture
Mad Blog, Barbara Lippert - Wednesday, February 28, 2024
Already, the popularity of the wonder drug has had a thunderous effe ...
- Mucinex's AI-Generated Game Mashes The Mascot
Marketing Daily, Les Luchter - Wednesday, February 28, 2024
Has Mr. Mucus met his match? ...
- Kenvue Launches ZyrTalk To Combat Social Media Allergy Misinformation
Marketing Daily, Les Luchter - Monday, February 26, 2024
"One in five Americans turn to TikTok before their doctor when seeki ...
- With Tech-Focused Campaign, Carafem Navigates Shifting Abortion Landscape
D2C Insider, Sarah Mahoney - Monday, February 26, 2024
The video effort highlights the abortion provider's high-quality care, driven by ...
- Alzheimer's Campaign Tackles The Aimless Wandering Symptom
Marketing Daily, Les Luchter - Saturday, February 24, 2024
Each of three ads features a stark image showing a wanderer ...