- Kellogg's Special K Line Continues To Expand
Marketing Daily, Karlene Lukovitz - Wednesday, January 27, 2010
The brand's well-researched emphasis on achieving sensible, overall weight/health goals is mo ...
- Health Mart's Campaign Stars Real Pharmacists
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2010
The campaign includes outdoor since the focus is all about locally owne ...
- Atkins Diet Poised For A Revival?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 26, 2010
The Atkins Diet -- go ahead, feast on bacon, eggs, cheese ...
- The Diagnosis: 'Boomeritis'
Engage:Boomers, Matt Thornhill - Monday, January 25, 2010
This struggle to identify our uniqueness still drives our social behavior. Findi ...
- Weight Watchers v. Jenny Craig: Don't Rely On The Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, January 22, 2010
...
- NACDS Exec Says Profession Is In 'Revolutionary' Times
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 21, 2010
Pharmacists need to leverage their strengths as "medication experts" who can coordina ...
- Who Buys Weight-Loss Meds?
Marketing Daily, - Thursday, January 21, 2010
Top 10 DMAs in which reside adults who bought weight-loss medications ...
- Unilever's Promise Takes On Smart Balance
Marketing Daily, Aaron Baar - Tuesday, January 19, 2010
"This sounds like it is more about market share than health," sa ...
- Seventh Generation Debuts First National Campaign
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2010
"When people understand how long we've been at this, and that it ...
- Under New Captain, FTC Trims Sails For Speed
Marketing Daily, Karl Greenberg - Thursday, January 14, 2010
Among the areas Gordon said the commission will revisit are advertising ...
- Blue Shield Gets Bazaarvoice Ratings
Online Media Daily, Erik Sass - Thursday, January 14, 2010
Blue Shield of California is lowering its shield with a new de ...
- Walgreens Launching A Diabetes Support Program
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
Walgreens Optimal Wellness, a program that will involve pharmacists coaching customers w ...
- Watching TV Bad For Health
Around the Net In Media, Fern Siegel - Tuesday, January 12, 2010
An Australian study found every hour spent sitting in front of t ...
- Take Away Their Salt; Just Don't Tell 'Em You're Doing It
Around the Net In Brand Marketing, Thom Forbes - Monday, January 11, 2010
Several major food companies have been slowly and quietly reducing the amou ...
- Dannon Enlists Klum In Light Yogurt Battle
Marketing Daily, Karlene Lukovitz - Friday, January 8, 2010
Dannon Light & Fit grabbed attention last year with its TV ...
- Diet Drug Maker Glaxo To Pay For A Film On Eating
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
...
- Dunkin' Expands Egg-White Sandwich Options
Marketing Daily, - Wednesday, January 6, 2010
Dunkin' Donuts is now offering customers the ability to customize any breakfa ...
- Fast-Fooders Shave Calories As Consumers Look To Shed Pounds
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 6, 2010
Bruce Horovitz reports that many of the nation's fast food eateries ...
- No Evidence Of Sugar Addiction In People, Claims Professor
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 6, 2010
...
- Taco Bell's 'Drive-Thru Diet' Campaign Takes A Thrashing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Taco Bell is mimicking Subway with its "Drive-Thru Diet" ad campaign featuri ...
- Atkins Beefs Up Marketing For 2010
Marketing Daily, Karlene Lukovitz - Monday, January 4, 2010
The references to shakes, cereal and cardboard boxes are, of course, swip ...
- RDA Preps 3 Single-Sponsor Magazines
MediaDailyNews, Erik Sass - Monday, January 4, 2010
The Reader's Digest Association is turning over a new leaf in 201 ...
- Nestle And L'Oreal Pill Said To Reduce Wrinkles
Around the Net In Brand Marketing, Thom Forbes - Monday, January 4, 2010
When I last read about lycopene, an antioxidant predominately found in tomatoe ...
- CSPI Charges Brands With Mislabeling In FDA Report
Marketing Daily, Karlene Lukovitz - Saturday, January 2, 2010
Many major companies, including Coca-Cola, Kellogg, Kraft, General Mills and Nestlé, contin ...